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Transforming Qualitative Information

Transforming Qualitative Information
Thematic Analysis and Code Development

April 1998 | 200 pages | SAGE Publications, Inc

Thematic analysis, a process for encoding qualitative information can be thought of as a bridge between the language of qualitative research and the language of quantitative research. Author Richard E. Boyatzis helps researchers understand thematic analysis a process that is a part of many qualitative methods and provides clear guidelines about learning to develop techniques to apply it to one's own research. Transforming Qualitative Information shows how to sense themes, the first step in analyzing information as well as how to develop codes, through the use of numerous examples from myriad research settings. Research design issues that are essential to rigorous and high-quality use of qualitative information are addressed, such as identifying, sampling, scoring and scaling, and reliability. This original volume confronts the debate between positivist and postmodernist looking at the research act in an innovative and fresh way. Boyatzis argues for an ecumenical approach to doing research. His book will be invaluable to researchers across a broad spectrum of disciplines and approaches.

The Search for the Codable Moment
A Way of Seeing

Developing Themes and Codes
Deciding on Units of Analysis and Units of Coding as Issues of Sampling
Developing Themes and a Code Using the Inductive Method
An Example Using Life Stories

Developing Themes Using the Theory-Driven and Prior-Research-Driven Method and Then Applying the Code
An Example Using a Critical Incident Interview

Scoring, Scaling and Clustering Themes
Reliability Is Consistency of Judgment
Don't Go Breaking My Heart
Challenges in Using Thematic Analysis


This book is a really excellent book and I will be recommending it as essential.

Professor Paul Hackett
Marketing Communication Dept, Emerson College
July 21, 2021

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ISBN: 9780761909613