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Travel and Tourism
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Travel and Tourism


December 2006 | 240 pages | SAGE Publications Ltd
The Sage Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations, and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically.

Designed to complement existing textbooks for the course, the companion provides:
  • Easy access to the key themes in Travel and Tourism and an overview of its business context
  • Helpful summaries of the approach taken by the main textbooks on the course
  • Guidance on the essential study skills required to pass the course
  • Sample exam questions and answers, with common pitfalls to avoid
  • A tutor's-eye view of what course examiners are looking for
  • A road map for the book to help readers quickly find the information they need


The Sage Course Companion in Travel and Tourism is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and achieve success in their undergraduate course.

 
PART ONE: INTRODUCING YOUR COMPANION
 
PART TWO: CORE AREAS OF THE CURRICULUM
 
Introducing Travel and Tourism
 
Global Tourism
 
The Demand for Travel and Tourism
 
Tourist Motivation
 
The Travel and Tourism Industry
 
Transport for Travel and Tourism
 
Air Transport
 
Accommodation
 
Attractions
 
Tour Operations
 
Travel and Tourism Retailing
 
Marketing in Travel and Tourism
 
Strategy in Travel and Tourism
 
Economics of Travel and Tourism
 
Tourism and Development
 
Planning Travel and Tourism
 
Tourism and the Environment
 
Tourism, Society and Culture
 
Visitor Management
 
Urban Tourism
 
Rural Tourism
 
Contemporary Issues in Travel and Tourism
 
PART THREE: STUDY AND REVISION SKILLS
(in collaboration with David McIlroy)
How to Get the Most Out of Your Lectures
 
How to Make the Most of your Seminars
 
Essay-Writing Tips
 
Revision Hints and Tips
 
Exam Tips
 
Tips on Interpreting Essay and Exam Questions
 
PART FOUR: GLOSSARY

The course companion adds an additional dimension to the course preparation, although looking ahead to next year, I have shared ideas from the book with a colleague for some of the final assessment methods for this year's course of study.

Mr Daniel Philip Murphy
Hospitality and Tourism, St Helens College
April 20, 2016

Useful resource guide for undergraduate students studying tourism planning and development. It provides a clear insight into the key concepts of the tourism and travel industry which is well structured and easy to understand.

Ms Kelly Maguire
Business and Humanities, Sligo Institute of Technology
February 24, 2016

This book was very useful in introducing the key components of the travel and tourism industry. Good points for helping put together coursework and exam tips.

Miss Rhiannon Kerry Elliott
Derby College, Derby College
January 27, 2016

A very releveant book which is simply written and has an understandable and easy to follow structure. Will definately recommend it to my students.

Ms Claire Forder
Valby, Copenhagen Business Academy
March 28, 2014

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