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Understanding the Visual

Understanding the Visual

First Edition
  • Tony Schirato - Victoria University of Wellington, New Zealand
  • Jen Webb - University of Canberra, Australia

October 2004 | 240 pages | SAGE Publications Ltd
`This is a splendid book. It is both intellectually sophisticated and written in an extremely accessible manner' -

Professor Jim McGuigan, Loughborough University

`Eloquently written, admirably clear, passionately argued, Schirato and Webb have given us one of the best textbooks on the emergent field of visual culture. Smart, clear and relevant examples challenge readers to question their visual environments and become critics and creators themselves' -

Sean Cubitt, University of Waikato

In a world increasingly preoccupied with the visual, it has become essential to understand the dynamics of images and be able to interpret them skilfully. The authors outline our relationship to the visual from ancient times to the cyber-present.

Understanding the Visual shows the reader how to analyse the structure, conventions, contexts and uses of the visual in western cultures.

Richly illustrated and crossing the fields of cultural studies, communication and media studies, film, art, design, and sociology the authors show how to make sense of visual objects of all kinds.

Visual Technologies
Communication and the Visual
Visual Narratives
Visual Art, Visual Culture
Normalizing Vision
Selling the Visual
The Media as Spectacle

This is an excellent book for undergraduate students working on visual culture. It is not only very comprehensive and intellectually thought-provoking but is also written in a very accessible and engaging way. This implies that, as a textbook, it is useful to teach a wide range of courses.

Dr Ignacio Aguiló
Spanish, Portugese & Latin Amer Studs, Manchester University
March 23, 2015

Course canceled

Dr Cori Brewster
Arts Letters Division, Eastern Oregon University
November 29, 2014

A good primer, very suitable for undergraduates being introduced to the field.

Mr Felix Seyfarth
Kulturwissenschaften, Leuphana Universitat Luneburg
February 4, 2011

An incredibly clear and accessible introduction to concepts of visual culture. It will be a great help to students wanting to develop their analytical skills.

Mr Philip Dixon
Faculty of Media, Arts and Society, Southampton Solent University
May 4, 2010

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ISBN: 9781412901567