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Weaving Analytics for Effective Decision Making
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Weaving Analytics for Effective Decision Making

  • Arindam Banerjee - Professor of Marketing, IIM Ahmedabad
  • Tanushri Banerjee - Associate Professor of Information Systems, Pandit Deendayal Petroleum University, Gandhinagar

© 2017 | 184 pages | SAGE Publications Pvt. Ltd

Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization.  The book is meant primarily for decision makers, business leaders and business problem solvers who are engaged in decision-making roles in organizations. Several books have established the need for analytics in decision making; this book moves one step ahead and explains how managers can maximize the benefits of analytics in organizations. It spells out the sequence business managers should adopt towards building business intelligence-driven organizations. 

Practicing analysts will also find this book helpful in redirecting their focus from the technical aspects of analytics towards a business orientation whereby they can focus on the value addition that analytical outputs provide to support decision making. The book will guide them to tailor their analytics towards creating business value and showcasing the same.


 
Foreword by Badri Veeraghanta
 
Preface
 
Acknowledgement
 
Part 1: An Approach to Build Analytics Capability to Solve Business Problems
 
Introduction: The Practice of Analytics and the Associated “Conundrum”
 
Where to Begin: Managing Organization’s Data Inventory for Effective Decision Support
 
Useful Approaches to Mining Information: Building Intuition of Tool
 
Resolving Business Problems with (Predictive Analytics): Scoping the Objectives
 
Communicating Analytical Output: Numbers to Narratives
 
From Analysis to Analytics: Building the Infrastructure
 
Part 2: The Analytic 'State of Affairs'
 
Perspectives on Knowledge Process Adoption in Emerging Economies
 
Appendix 1 Railroad Cleaning Service (Case)
 
Appendix 2 ABV Tyre Company (Case)
 
Appendix 3 Marketing Mix Modelling
 
Appendix 3A Note on Regression Models
 
Appendix 4 Logit Modelling: A Note
 
Appendix 5 Interview Guide for Our Industry Research
 
Appendix 6 Select Cases of Analytics Adoption in Indian Organizations

“One of the best primers on the ‘complex’ subject of business analytics …! And here’s the best part… they explain everything without the use of advanced math…. A first of its kind!”

Sunil Raj,
Group Manager, Titan Company Ltd (Jewellery Division)

“A must read for every business leader and business manager to understand, evaluate and help team working on analytics focused on needs of the business.”

Kalpana Margabandhu,
Consultant and Director (Retd), India CIO Lab, IBM

“One of the best primers on the ‘complex’ subject of business analytics …! And here’s the best part… they explain everything without the use of advanced math…. A first of its kind!”

Sunil Raj,
Group Manager, Titan Company Ltd (Jewellery Division)
Key features

Weaving Analytics for Effective Decision Making helps managers unleash the power of analytics. It provides a roadmap for implementing analytics and securing a high return on investment for the organization.  The book is meant primarily for decision makers, business leaders and business problem solvers who are engaged in decision-making roles in organizations. Several books have established the need for analytics in decision making; this book moves one step ahead and explains how managers can maximize the benefits of analytics in organizations. It spells out the sequence business managers should adopt towards building business intelligence-driven organizations. 

Practicing analysts will also find this book helpful in redirecting their focus from the technical aspects of analytics towards a business orientation whereby they can focus on the value addition that analytical outputs provide to support decision making. The book will guide them to tailor their analytics towards creating business value and showcasing the same.

 


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ISBN: 9789386446763
$14.99