Web Survey Methodology
- Mario Callegaro - Google
- Katja Lozar Manfreda - University of Ljubljana, Slovenia
- Vasja Vehovar - University of Ljubljana
The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
| Definition and typology |
| Web survey process |
| Evolution of web surveys, applications and related practices |
| Mode elaboration |
| Sampling |
| Questionnaire preparation |
| Technical preparations |
| Nonresponse strategy |
| General management |
| Recruiting |
| Measurement |
| Processing and monitoring |
| Data preparation |
| Preliminary results |
| Data exporting and documentation |
| Smartphones, tablets and other devices |
| Online panels |
| Web survey software |
| Broader methodological context |
| Web surveys within the project management framework |
| The web survey profession |
| Web survey bibliography |
| General technological developments |
| Web survey software |
| Methodology |
| Broader business and societal issues |
Sample Materials & Chapters
Web Survey Methodology: Broader Context of Web Surveys
Supplements
Visit for links to further reading and supplements for each chapter
Watch Mario Callegaro talk to Survey Monkey about Web Survey Methodology and the importance of pre-fielding work
This is an excellent, academic standard, book that every serious market researcher should own and consult. The authors have compiled an immense amount of useful and well-referenced information about every aspect of web surveys, creating an invaluable resource.
The authors guide us through the whole survey process and include modern developments, such as paradata and mobile surveys. A must-have for everyone planning an online survey.
Comprehensive and thoughtful! Those two words beautifully describe this terrific book. Internet surveys will be at the centre of survey research for many decades to come, and this book is a must-read handbook for anyone serious about doing online surveys well or using data from such surveys. No stone is left unturned - the authors address every essential topic and do so with a remarkable command of the big picture and the subtleties involved. Readers will walk away with a clear understanding of the many challenges inherent in conducting online studies and with an appropriate sense of optimism about the promise of the methodology and how best to implement it.
Read on and pick from the basket of useful pieces of advice that Mario Callegaro and his colleagues have put together! This is a very rich resource for practitioners and students within web survey methodology.
Their book takes the reader through the past fifteen years of research in Web survey research and methodology. It provides practical guidance on the current techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. These include: preparation for questionnaire design; recruitment testing; data analysis; and survey software. These major topics are covered in a systematic and insightful way.
HEOA Compliance
Available formats
| ISBN: 9780857028600 | Hardcover | Suggested Retail Price: $122.00 | Bookstore Price: $97.60 |
| ISBN: 9781473900943 | Electronic Version | Suggested Retail Price: $38.00 | Bookstore Price: $30.40 |
| ISBN: 9780857028617 | Paperback | Suggested Retail Price: $47.00 | Bookstore Price: $37.60 |
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