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Winning Strategies for Business

Winning Strategies for Business

  • Rajat K Baisya - formerly at Indian Institute of Technology, New Delhi

© 2010 | 288 pages | SAGE Publications Pvt. Ltd

Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today.

The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management, and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, competitive advantage, growth, mergers, globalization, innovation, and portfolio management.

The author also brings together numerous examples and case studies on companies like Infosys, Reliance, Biocon, and Amul to explain how organizations have faced and dealt with business and economic challenges.

Foreword Charles Wilson
Strategy Development Process-Basic Approach  
Impact of New Economic Policy on Business  
Core strategies for Survival  
Creating Competitive Advantage  
Corporate Growth Strategy  
Portfolio Management  
Globalization and New Order Organization  
Managing Innovation and Creativity  
Corporate Excellence  
Cases Studies  
Appendix I: McKinsey's Economic Reform Route for India  
Appendix II: Global Competitiveness Index 2008-09  

In these times of tough competition, just being a good manager is not good enough. You have to be proficient in strategic management. The book comprehensively compiled all the business tools that managers need to survive challenges and succeed in an increasingly dynamic market. With chapters on strategy development, new economic policy, strategies for survival, competitive advantage, growth, managers, globalisation, innovation and portfolio management, this book also serves as a handy reference guide.

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This book is highly recommended for all budding management professionals who aspire to become leaders and entrepreneurs in the long run since it explains all essential aspects of strategic management (supported with practical examples and case studies) that allows a manager to develop a winning plan for his / her company.

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ISBN: 9788132104421