Survey Research Methods
- Floyd J Fowler, Jr - Center for Survey Research, University of Massachusetts Boston, USA
Applied Social Research Methods
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For 2014 publication the book offers a rather poor and non-readerfriendly presentation of the content. More graphs, tables and Images would help to increase the learning effect. All in all, I'm not a fan of this book!
A well written book that is easy to understand for students as well as practitioners. It is compact, though, extensive enough for the more advanced researchers. The author discusses evaluation methods of the instrument as well, which I find highly valuable.
I have used the previous editions and find the textbook to be useful to my students.
It will be on the supplimental reading list for HRD698 (MS level Research Design course), COT702 (PhD level methods course), and for my doctoral advisees.
Excellent book that covers topics that others do not, especially the non-response bias material.
A very useful book that several students have also used.
A particularly useful text, part of the Applied Social Research Methods Series. Though a slim volume, at 171 pages, it is packed with helpful information for creating, administering and evaluating surveys, and as such, really useful for our postgraduate trainees who have to carry out a research project.
Especially useful is the information on how each aspect of a survey can affect the credibility of the outcomes.
Online surveys are included of course, though specific names of commonly available survey sites are not listed in the index e.g. Survey Monkey. The list of strengths and weaknesses for different types of survey should help researches evaluate their approaches with greater awareness. The chapter on ethical issues in survey research should be read by everyone carrying out surveys - it would save ethical committees a lot of time when considering applications for ethical approval.
Really useful in supporting undergraduate research projects
A quite short introduction which covers most of the important issues in survey research. I liked the perspective on total survey error but missed illustrating examples.
This text would be more suitable for a course on survey methods at the doctoral level.
