You are here

Communication for Behavior Change
Share

Communication for Behavior Change
Volume II: Writing and Producing for Television and Film

Second Edition
  • Esta de Fossard - Johns Hopkins University, Washington, DC, USA
  • John Riber - Media for Development - East Africa, Dar-es-Salaam, Tanzania


August 2015 | 252 pages | SAGE Publications Pvt. Ltd

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

·         Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

·         Create characters that represent and attract the target audience

·         Introduce subtle and convincing ways to improve the standard of living of the audience

Conduct design workshops for preparing design documents that help script writers create ‘convincing’ dramas containing the behavior-change message accurately  


 
List of Figures and Boxes
 
Preface
 
Acknowledgments
 
I: ENTERTAINMENT–EDUCATION
 
Using Television and Film for Social Development: The Entertainment–Education Format
 
II: FOR THE PROGRAM MANAGER
 
The Role of the Program Manager
 
Articulation: Designing Message Content for Entertainment–Education Programs
 
III: FOR THE WRITERS
 
Artistry: Writing Entertainment–Education Drama
 
Artistry: Character Development
 
Guidelines for Script Presentation and Review
 
Auxiliaries: Enhancing the Message
 
IV:FOR THE PRODUCER, DIRECTOR, AND FILMMAKER
 
Guidelines for Pre-Production: Needs, Budgets, and Contracts
 
Guidelines for Pre-Production: Artistic Preparation
 
Guidelines for Successful Shooting
 
V: FOR THE ACTORS/ARTISTS
 
Guidelines for Successful Acting
 
VI: FOR THE EVALUATORS
 
Pilot Testing
 
VII: FOR ALL PROJECT PARTICIPANTS
 
Major Checklist
 
Appendix A: Preparing for the Design Workshop
 
Appendix B:Design Document Sample Pages
 
Appendix C: Production Budget Samples
 
Appendix D: Contract Samples
 
Index

Preview this book

For instructors

To inquire about the availability of this title for review (print and/or digital), please contact your local sales representative or call (800) 818-7243.

Select a Purchasing Option

ISBN: 9789351501688
$27.99