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Entrepreneurship Strategy

Entrepreneurship Strategy
Changing Patterns in New Venture Creation, Growth, and Reinvention


August 2006 | 424 pages | SAGE Publications, Inc

The Princeton Review and Entrepreneur Announce America's Top-Ranking Schools for Entrepreneurship. DePaul University made the top three on the graduate side.

The Ryan Creativity Center at DePaul received recognition for its Idea Clinic as one of the top ten business programs in universities that are "entrepreneurial hot spots" programs.

Lisa Gundry has been awarded the Innovation in Business Education Award in 1997, by the American Assembly of Collegiate Schools of Business (AACSB) Mid-Continent East Association. She has also received the DePaul University Excellence in Teaching Award.  

Jill Kickul received the 2000 Management Department Teaching Innovation and Assessment Award.

In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.   

Key Features:

  • Presents the changing pattern of strategic needs faced by the new venture: The theories, practices, and tools in this book help enhance a venture's creativity in the early days of business start-up and maintain the innovative edge throughout the life of the business. The authors emphasize the key strategic roles of creativity, opportunity identification, opportunity evaluation, and innovation in the emergence and growth of entrepreneurial firms.
  • Offers real-world examples and contemporary cases: Each chapter contains up-to-date cases, Strategy in Action vignettes, Speaking of Strategy interviews with real-life entrepreneurs, and a Failures and Foibles segment to help readers learn from others' experiences and missteps.
  • Promotes innovative thinking: The Innovator's Toolkit and Strategic Reflection Points give students the opportunity to reflect on the material presented. In addition, Research in Practice sections provide a summary of recent research on the chapter topic.
  • Includes instructor resources on CD available upon request:  This supportive CD contains PowerPoint slides, lecture outlines, sample syllabi, a guide to using the Special Elements in each chapter, and a listing of additional resources.  

IRCDs are available for qualified instructors only. To request an IRCD for this book please contact Customer Care at 1.800.818.7243 (6 am – 5 pm Pacific Time) or by emailing with course name and enrollment and your university mailing address to expedite the process.

Intended Audience: This is an ideal core textbook for advanced undergraduate and graduate courses such as Entrepreneurship and New Venture Management, Entrepreneurship Strategy, Strategic Management, Entrepreneurial Growth, Management of Innovation, Entrepreneurial Marketing, and Global Entrepreneurship in the fields of Management, Entrepreneurship, Marketing, and Organizational Behavior.    

Foreword by Paige Arnof-Fenn
Part I: Entrepreneurial Strategies for the Emerging Venture
1. Entrepreneurship and Strategy: A Framework for New Venture Development
Contemporary Entrepreneurship: Trends and Patterns

Entrepreneurship That Matters: Social Value Creation

The Role of Innovation in Entrepreneurship Strategy

Beyond Traits: Scripting Our Own Entrepreneurial Strategies

Whole Brain Thinking: An Introduction to Strategy for the Emerging Venture Using the 7-S Model

Summary of Chapter Objectives


2. Strategies for Opportunity Identification: The Creative Process
Creativity and Entrepreneurship: Turning Ideas Into New Venture Opportunities

Sources of Ideas for New Ventures

The Opportunity SEARCH

Building the Entrepreneurial Culture to Support Creativity and Innovation

Summary of Chapter Objectives

Notes and References

3. Strategies for Evaluating Opportunities: The Assessment Process
Opportunity Evaluation: Will the Idea for the New Venture Work?

Four Primary Areas for Assessment

Assessing the Feasibility of the New Venture Idea

Fourteen Questions to Ask Every Time

The Feasibility Analysis: Beginning the Evaluation Process

From KIC to OOPs: The Opportunity Organizational Proposal

Summary of Chapter Objectives

Notes and References

Appendix 3.1 Sources for Industry and Market Research

Appendix 3.2 Estimating Start-Up Expenses

4. Developing New Venture Strategy: Preparation and Launch
Strategic Planning and Entrepreneurship

Entrepreneurship and Strategic Management: The Creation of Wealth and Value

Creating the Strategic Vision: Articulating Need and Purpose

Values Creation: Developing Strategy in Good Company

Writing a Code of Ethics

Summary of Chapter Objectives

Notes and References

5. Market Entry: Positioning the Firm for Strategic Advantage
Designing Your Firm's Value Solution(s)

The Key Drivers Integral to Buyers’ Demands and Expectations Within Your Industry

Matrix Comparisons: Further Examining the Framework

Developing the Go-to-Market Strategy

The Strategic Plan Outline

Strategic Positioning: From SWOT to TOWS

Shifting the Focus of Strategy: Creating New Markets Versus Competing Directly

Summary of Chapter Objectives


Part II: Entrepreneurial Strategies for the Growing Venture
6. Financial Resource Capabilities
The Differences Between Debt and Equity Financing: Two Similar but Separate Audiences

Understanding the Financing Stages Along the Life Cycle of the Business

Further Descriptions on the Common Sources of Financing From a Debt Perspective

Preparing Your Information for the Lender

Equity Investors: Angel Investors and Venture Capital Firms

All Told, Why Entrepreneurs Don’t Get Funding

Summary of Chapter Objectives

Appendix A: Explanatory Term Sheet Sample

Appendix B: Due Diligence Checklist Table

Appendix C: Additional Guidelines For Presenting Your Business Plan


7. The Evolving Management Team
Up and Running: Managing the Growing Firm

Building an Advisory Board: Seeking Advice and Advisers

Boards of Directors: Corporate Governance Considerations

Forms of Ownership: Legal Structure of the Organization

Summary of Chapter Objectives

Note and References

8. Building Networks and Strategic Alliances
The Benefits and Outcomes of Creating and Sustaining Strategic Alliances

With Whom Should You Partner?

Understand the Value of Investing in the Social Capital That Can Drive Your Business

Summary of Chapter Objectives

Note and References

PART III: Entrepreneurial Strategies for Sustaining Growth in the Established Venture
9. Innovative Strategies for Entrepreneurial Growth
Strategies for Innovation: Incremental to Revolutionary Perspectives

Strategic Thinking: Ideas for Future Expansion

The Five Innovation Mistakes

Maintaining an Innovation-Friendly Environment in the Established Venture

Summary of Chapter Objectives

Notes and References

10. Strategies for the Growing Venture: Mergers, Acquisitions, Franchising, and Exit Strategies
Mergers and Acquisitions: Growth Strategies of Promise and Peril

Franchising: Growth Through Systems Creation

Exit Strategies for the Entrepreneurial Firm

Valuation of the Business

Summary of Chapter Objectives

Notes and References

11. Beyond the Strategic Entrepreneurial Model: Learning from Failure
The Other Side of Success: Rapid Growth

Solutions for Problems During Rapid Growth

Entrepreneurs and Failure: The Warning Signs

Learning From Failure

Summary of Chapter Objectives

Notes and References

About the Authors

"A complete book on entrepreneurial strategies with mini-business cases."

Charles Nahabedian
Fairleigh Dickinson University

"The “Strategy in Action” approach differentiates this work. I also appreciate the ethics references made throughout the chapters. This is how ethics should be taught, rather than in a course entitled Ethics. The authors pump life into the subject rather than academics. " 

Richard L. Smith
Iowa S

"Excellent explanation of perceptual mapping. Very effective means of determining the relative importance of key drivers within an industry or marketplace. Most impressive is the integration of content and example in a balanced manner that does not emphasize any particular industry or venture type."  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Jeffrey R. Alves
Wilkes University

"Business textbooks tend not to be the most stimulating reads, but a new one by two professors seeks to change that image. Entrepreneurship Strategy by Lisa K. Gundry and Jill R. Kickul offers lots of cases, checklists, sample documents, and suggestions. Case examples include well-known companies . . . In addition, there is understandable guidance on developing financial statements and marketing plans."

David E. Gumpert

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />"I really liked the use of the term “social capital” and the message that it should be viewed as an investment by the entrepreneur who needs to chart a matrix of sorts of connections and potential positive outcomes per connection. Also, the appendix on networking and organizational resources is absolutely super!"

George S.Vozikis
University of Tulsa

This book gives strategy its necessary place. Our course focuses on strategic entrepreneurship and is for students who have already had other entrepreneurship courses, so it was important to select one that did something real with strategy. Some other entrepreneurship books out there mention strategy in their titles but then fail to follow up with strong strategic content. This one is an improvement over those others. I hope the authors can write a new edition soon.

Dr Richard S Voss
Sorrell College of Business, Troy University
January 20, 2016

Excellent source of information for teachers and students

Mr Bertrand Gillett
Business Administration , Corozal Junior College
December 17, 2009
Key features
This text fills significant gaps in available texts for entrepreneurship strategy. It will include:
  • creativity, 
  • opportunity identification and opportunity evaluation, (topics that are either eliminated altogether or minimally covered in these other textbooks).
  • integration of e-entrepreneurship and international issues throughout the text, rather than as the other texts do, confining them to a chapter or section- if they are covered at all (most texts do not include such coverage) 
  • Up-to-date cases

Sample Materials & Chapters

Chapter 1

Chapter 3

Chapter 5

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