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India Connected
Mapping the Impact of New Media


© 2016 | 272 pages | SAGE Publications Pvt. Ltd

A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective

Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated?

Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development,  and businesses as well as in social marketing efforts.

With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape. 

 

Daya Kishan Thussu
Foreword
 
Acknowledgements
 
I. THEORETICAL PERSPECTIVES
Sunetra Sen Narayan and Shalini Narayanan
An Overview of New Media in India
Jatin Srivastava and Enakshi Roy
Theoretical Perspectives: Issues in the Indian New Media Environment
B P Sanjay
Political Economy of (New) Media in India: An Institutional Perspective
 
II. POLITICS, GOVERNMENT AND THE MARKET
Awais Saleem and Stephen McDowell
Social Media and Indian Politics in the Global Context: Promise and Implications
Shalini Narayanan and Anand Pradhan
New Media and Social–Political Movements
Abhishek N Singh and P Vigneswara Ilavarasan
New Media, Governance and Transparency in India
Vikram Aditya Narayan and Raka Arya
Regulation of New Media: The Indian Scenario
Anubhuti Yadav
ICT and the Indian Education System: Challenges and Possibilities
Jaishri Jethwaney
Brand Promotion on New Media in India
 
III. HISTORICAL EXCLUSIONS
Uma Shankar Pandey
The Internet in India: Crystallising the Historical Inequalities
Geeta Seshu
Women and the Internet in India: Denial of Access and the Censorship of Abuse
P J Mathew Martin and Sunder Rajdeep
Disability and Social Media in India
 
Index

"The technological leap of the new media is just the beginning of a long, expansive revolution that touches on nearly every aspect of human life. Where the book scores is in its ability to dig deep to trace the historical context since the arrival of the Internet and at the same time touch upon a wide range of  issues that new media affects -- such as governance, marketing and social impact. This gives us a wide canvas with credible research on which everybody from activists and policymakers to students can engage with the book."

Madhavan Narayanan,
Senior Journalist and Writer

"The book “India Connected: Mapping the Impact of New Media” outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting."

Col Rajyavardhan Rathore,
(Retd.). AVSM, Hon’ble Minister of State for Information and Broadcasting, Government of India

"The book “India Connected: Mapping the Impact of New Media” outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting."

Col Rajyavardhan Rathore,
(Retd.). AVSM, Hon’ble Minister of State for Information and Broadcasting, Government of India
Key features

A first-of-its-kind analysis of the growth of new media in Digital India from a broad communications and interdisciplinary perspective

Can new media help in bringing about development or contribute to social movements? Who is left out of the new media equation? How is the public sphere affected by it? How will it be regulated?

Providing answers to these important questions, this book critically examines the growth of new media in India. It looks at how new media can be theorized in the Indian context and offers a perspective on the opportunities and challenges this poses to governance, development,  and businesses as well as in social marketing efforts.

With the government and the corporate sector’s growing emphasis on ‘Digital India’, India Connected creatively delves into various aspects such as digitization, convergence, interactivity, and ubiquity, which are affecting the Indian media landscape. 

 

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ISBN: 9789385985027