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Journal of Marketing Research

Journal of Marketing Research

Published in Association with American Marketing Association

eISSN: 15477193 | ISSN: 00222437 | Current volume: 61 | Current issue: 2 Frequency: Bi-monthly

Mission
The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives
JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research
JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.


Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

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Learn more about JMR at AMA.org.




 

JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

 

 

Editor in Chief
Rebecca Hamilton Georgetown University
Coeditors
Brett Gordon Northwestern University, USA
Raghuram Iyengar University of Pennsylvania, USA
Kapil Tuli Singapore Management University, Singapore
Karen Page Winterich Pennsylvania State University, USA
Vice President of Publications
Roland T. Rust University of Maryland, USA
Advisory Board
Pradeep Chintagunta University of Chicago, USA
Tülin Erdem Leonard N. Stern School Professor of Business and Professor of Marketing at New York University
John R. Hauser Massachusetts Institute of Technology, USA
Mary Frances Luce Duke University, USA
John G. Lynch University of Colorado, USA
Robert J. Meyer University of Pennsylvania, USA
Michel Wedel University of Maryland, USA
Associate Editors
Paulo Albuquerque INSEAD
Wilfred Amaldoss Duke University, USA
Neeraj Arora University of Wisconsin - Madison, USA
Simon Blanchard Georgetown University, USA
Bryan Bollinger New York University, USA
Eric Bradlow University of Pennsylvania, USA
Anindita Chakravarty University of Georgia, USA
Haipeng Chen University of Kentucky, USA
Luca Cian University of Virginia, USA
Keisha Cutright Duke University, USA
Preyas S. Desai Duke University, USA
Jordan Etkin Duke University, USA
Elea McDonnell Feit Drexel University, USA
Eileen Fischer York University, Canada
Jacob Goldenberg Interdisciplinary Center (IDC) Herzilya, Israel
Kelly Goldsmith Vanderbilt University, USA
Jan B. Heide University of Wisconsin-Madison, USA
Julie Irwin University of Texas at Austin, USA
Mathew Isaac Seattle University, USA
Satish Jayachandran University of South Carolina, USA
Kinshuk Jerath Columbia University, USA
Vrinda Kadiyali Cornell University, USA
P. K. Kannan University of Maryland, USA
Jura Liaukonyte Cornell University, USA
Girish Mallapragada Indiana University, USA
Nitin Mehta University of Toronto, Canada
Carl F. Mela Duke University, USA
Martin Mende Florida State University, USA
Gergana Nenkov Boston College, USA
Nailya Ordabayeva Boston College, USA
Yesim Orhun University of Michigan, USA
Vanessa M. Patrick University of Houston, USA
Adithya Pattabhiramaiah Georgia Institute of Technology, USA
Alok R. Saboo Georgia State University, USA
Anthony Salerno University of Cincinnati, USA
Jennifer Savary University of Arizona, USA
Ann Schlosser University of Washington, USA
Maura L. Scott Florida State University, USA
Stephan Seiler Imperial College London, UK
Aner Sela University of Florida, USA
Bradley Shapiro University of Chicago, USA
Jiwoong Shin Yale University, USA
Rebecca Slotegraaf Indiana University, USA
Stephen Spiller UCLA, USA
S. Sriram University of Michigan, USA
Claudia Townsend University of Miami, USA
Nita Umashankar San Diego State University, USA
Christophe Van den Bulte University of Pennsylvania, USA
Katherine White University of British Columbia, Canada
Kenneth C. Wilbur University of California - San Diego, USA
Carolyn Yoon University of Michigan, USA
Jie Zhang University of Maryland, USA
Editorial Review Board
Michael Ahearne University of Houston, USA
Asim Ansari Columbia University, USA
Jennifer Argo University of Alberta, Canada
Anocha Aribarg University of Michigan, USA
Alixandra Barasch University of Colorado Boulder, USA
Michael Barone University of Louisville,USA
Silvia Bellezza Columbia University, USA
Ron Berman University of Pennsylvania, USA
Alexander Bleier Frankfurt School of Finance & Management, Germany
Lauren Block Baruch College, USA
Michael Braun Southern Methodist University, USA
Aaron R. Brough Utah State University, USA
Norris Bruce University of Texas at Dallas, USA
Inyoung Chae Sungkyunkwan University, South Korea
Amar Cheema University of Virginia, USA
Yixing Chen University of Notre Dame, USA
Zoey Chen University of Miami, USA
Andrew Ching Johns Hopkins University, USA
Doug Chung Harvard University, USA
Anatoli Colicev University of Liverpool, UK
Yann Cornil University of British Columbia, Canada
Cynthia E. Cryder Washington University in St. Louis, USA
Marcus Cunha Jr. University of Georgia, USA
Hannes Datta Tilburg University, Netherlands
Xiaoyan Deng Ohio State University, USA
Sara Dommer Georgia Institute of Technology, USA
Rex Yuxing Du University of Houston, USA
Peter Ebbes HEC Paris, France
Ryan Smith Elder Brigham Young University, USA
Daniel Fernandes Católica-Lisbon School of Business and Economics, Portugal
Marc Fischer University of Cologne, Germany
Dennis Fok Erasmus Universiteit Rotterdam, Netherlands
Beth Fossen Indiana University, USA
Jeff Galak Carnegie Mellon University, USA
Huachao Gao University of Victoria, Canada
Aaron M. Garvey University of Kentucky, USA
Frank Germann University of Notre Dame, USA
Manpreet Gill University of South Carolina, USA
David Godes University of Maryland, USA
Shyam Gopinath Indiana University, USA
Mahima Hada City University of New York, USA
Henrik Hagtvedt Boston College, USA
Ryan Hamilton Emory University, USA
Kyuhong Han Korea University, South Korea
David Hardesty University of Kentucky, USA
Colleen Harmeling Florida State University, USA
Kelly Haws Vanderbilt University, USA
Kelly Herd University of Connecticut, USA
Donna L. Hoffman George Washington University, USA
Sebastian Hohenberg University of Münster, Germany
Brett Hollenbeck University of California, Los Angeles, USA
Wayne D. Hoyer University of Texas at Austin, USA
Ashlee Humphreys Northwestern University, USA
Ayelet Israeli Harvard University, USA
Baojun Jiang Washington University in St. Louis, USA
Zhenling Jiang University of Pennsylvania, USA
Pranav Jindal Indian School of Business, India
Deborah Roedder John University of Minnesota, USA
Leslie John Harvard University, USA
Garrett Johnson Boston University, USA
Uma R. Karmarkar University of California, San Diego, USA
Tony Ke Chinese University of Hong Kong, Hong Kong
Kristopher Keller University of North Carolina, Chapel Hill, USA
Uzma Khan University of Miami, Department of Business, USA
Sara Kim University of Hong Kong, Hong Kong
Ceren Kolsarici Queen's University, Canada
Praveen K. Kopalle Dartmouth College, USA
Thomas Kramer University of California, Riverside, USA
Alok Kumar University of Nebraska, USA
Daniella Kupor Boston University, USA
Ralf Van der Lans Hong Kong University of Science and Technology, China
Leonard Lee National University of Singapore, Singapore
Saerom Lee University of Guelph, Canada
Aurelic Lemmons Erasmus University at Rotterdam
Krista Li Indiana University, USA
Noah Lim University of Wisconsin - Madison, USA
Song Lin Hong Kong University of Science and Technology, Hong Kong
Monika Lisjak Arizona State University, USA
Jia Liu Hong Kong University of Science & Technology, Hong Kong
Peggy Liu University of Pittsburgh, USA
Xiao Liu New York University, USA
Mitch Lovett University of Rochester, USA
Joy Lu Carnegie Mellon University, USA
Shijie Lu University of Notre Dame, USA
Lan Luo University of Southern California, USA
Nicholas Lurie University of Connecticut, USA
Liye Ma University of Maryland, USA
Ashwin Malshe University of Texas, San Antonio, USA
Murali K. Mantralam University of Missouri, USA
Brent McFerran Simon Frasier University, Canada
Shiri Melumad University of Pennsylvania, USA
Himanshu Mishra University of Utah, USA
Alokparna Monga Rutgers University, USA
Erik Mooi University of Melbourne, Australia
Sarah Moore University of Alberta, Canada
Sarah Moshary University of Chicago , USA
Jim Mourey DePaul University, USA
Brian Murtha University of Kentucky, USA
Vishal Narayan University of Connecticut, USA
Scott Neslin Dartmouth College, USA
Sharon Ng Nanyang Technological University, Singapore
Hristina Nikolova Northeastern University, USA
Joseph C. Nunes University of Southern California, USA
Jenny Olson Indiana University, USA
Matthew Osborne University of Toronto, Canada
Neeru Paharia Georgetown University, USA
Dominik Papies University of Tübingen, Germany
Sungho Park Seoul National University, South Korea
Young-Hoon Park Cornell University, USA
Joann Peck University of Wisconsin-Madison, USA
Marina Puzakova Lehigh University, USA
Anita Rao University of Chicago, USA
Rebecca Reczek The Ohio State University, USA
Scott Rick University of Michigan, USA
Gaia Rubera Bocconi University, Italy
Linda Court Salisbury Boston College, USA
Adriana Samper Arizona State University, USA
Amin Sayedi University of Washington, USA
Lisa Scheer University of Missouri - Columbia, USA
Jaideep Sengupta Hong Kong University of Science and Technology, China
Huanhuan Shi Texas A&M University, USA
Woochoel Shin University of Florida, USA
Andrey Simonov Columbia University, USA
Rosanna Smith University of Illinois, USA
Tatiana Sokolova Tilburg University, Netherlands
Mary Steffel Northeastern University, USA
Sarang Sunder Indiana University, USA
Courtney Szocs Pennsylvania State University, USA
Deborah Thompson Georgetown University, USA
Rima Touré-Tillery Northwestern University, USA
Remi Trudel Boston University, USA
Anna Tuchman Northwestern University, USA
Raluca Ursu New York University, USA
J. Miguel Villas-Boas University of California, Berkeley, USA
Madhubalan Viswanathan Loyola Marymount University, USA
Echo Wen Wan The University of Hong Kong, Hong Kong
Xin (Shane) Wang Western University
Caleb Warren University of Arizona
Kelley Gullo Wight Indiana University, USA
Keith Wilcox Columbia University, USA
Elanor Williams Washington University in St. Louis, USA
Patti Williams University of Pennsylvania, USA
Kaitlin Woolley Cornell University, USA
Eugenia Wu University of Pittsburgh, USA
Stefan Wuyts Pennsylvania State University, USA
Sha Yang University of Southern California, USA
Song Yao University of Minnesota, USA
Robert Zeithammer University of California, Los Angeles, USA
Min Zhao Boston College, USA
Bobby Zhou University of Maryland, USA
Chen Zhou University of South Carolina, USA
Yi Zhu University of Minnesota, USA
AMA Editorial Staff
Matt Weingarden Exceutive Vice President, Communities and Journals
Marilyn Stone Director, Academic Communities and Journals
Michelle Kritselis Publisher, Academic Communities and Journals
T.J. Anderson Academic Content Manager
Jess Barselow Production Editor
Karin Horler Senior Copy Editor
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  • Please read the guidelines on this page and the AMA Submission Guidelines page before visiting the submission site!

    This journal is a member of the Committee on Publication Ethics.

    Please read the guidelines below the AMA Submission Guidelines page , then visit the Journal of Marketing Research’s submission site (https://mc.manuscriptcentral.com/ama_jmr) to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Remember that you can log in to the submission site at any time to check on the progress of your paper through the peer review process.

    Sage Publishing disseminates high-quality research and engaged scholarship globally, and we are committed to diversity and inclusion in publishing. We encourage submissions from a diverse range of authors from across all countries and backgrounds.

    Only manuscripts of sufficient quality that meet the aims and scope of the Journal of Marketing Research will be reviewed.

    There are no fees payable to submit or publish in this Journal. Open Access options are available - see section 3.3 below.

    As part of the submission process, you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you. In addition, you must confirm that you are submitting the work for first publication in the journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see our guidelines on prior publication and note that the Journal of Marketing Research will consider submissions of papers that have been posted on preprint servers; please include the DOI for the preprint in your cover letter. Authors should not post an updated version of their paper on the preprint server while it is being peer reviewed for possible publication in the journal.  If your paper is accepted, you must include a link on your preprint to the final version of your paper.

    If you have any questions about publishing with Sage, please visit the Sage Journal Solutions Portal.

    1. What do we publish?

    1.1 Aims and scope

    1.2 Article types

    1.3 Writing your paper

    2. Editorial policies

    2.1 Peer review policy

    2.2 Authorship

    2.3 Acknowledgments

    2.4 Funding

    2.5 Declaration of conflicting interests

    2.6 Research data

    2.7 Decision appeal policy

    3. Publishing policies

    3.1 Publication ethics

    3.2 Contributor’s publishing agreement

    3.3 Open access and author archiving

    4. Preparing your manuscript

    5. Submitting your manuscript

    5.1 ORCID

    5.2 Information required for completing your submission

    5.3 Permissions

    6. On acceptance and publication

    6.1 Accepted articles

    6.2 Production

    6.3 Online First publication

    6.4 Access to your published article

    6.5 Promoting your article

    7. Further information

     

    1. What do we publish?

    1.1 Aims and scope

    Before submitting your manuscript to the Journal of Marketing Research, please ensure that you have read the aims & scope.

    1.2 Article types

    • Research Article
    • Special Issue Article

    There is no limit to the number of references allowed.

    The Journal of Marketing Research publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives and a wide variety of data and methodological approaches. JMR seeks papers that make theoretical, substantive, and/or methodological contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

    1.2.1 Substantive contribution

    Authors seeking to make a substantive contribution should provide insights into marketing phenomena and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.

    1.2.2 Methodological contribution

    Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

    1.2.3 Theoretical contribution

    Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers, and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

    1.3 Writing your paper

    For information about author anonymity, readability and language, copy editing and proofreading, and inclusive language, see the AMA Submission Guidelines page.

    In addition, the Sage Author Gateway has some general advice on how to get published, plus links to further resources. Sage Author Services also offers authors a variety of ways to improve and enhance their article including English language editing, plagiarism detection, and video abstract and infographic preparation.

    1.3.1 Make your article discoverable

    For information and guidance on how to make your article more discoverable, visit the Sage Author Gateway page on How to Help Readers Find Your Article Online.

    1.3.2 English language editing services

    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using Sage Language Services. Visit Sage Language Services on the Journal Author Gateway for further information.

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    2. Editorial policies

    2.1 Peer review policy

    Reviewers should be experts in their fields and should be able to provide an objective assessment of the manuscript. Our policy is that reviewers should not be assigned to a paper if:

    • The reviewer is based at the same institution as any of the co-authors.
    • The reviewer is based at the funding body of the paper.
    • The reviewer has provided a personal (e.g. Gmail, Yahoo, Hotmail) email account and an institutional email account cannot be found after performing a basic Google search (name, department, and institution).

    At submission, the journal currently allows authors to recommend or oppose reviewers. Note, however, that the Editor in Chief views these as a guideline and may follow or disregard this information at their discretion. No more than one recommended reviewer is permitted to serve on a review team.

    The Journal of Marketing Research is committed to delivering high-quality, fast peer review for your paper, and as such has partnered with Web of Science. Web of Science is a third-party service that seeks to track, verify, and give credit for peer review. Reviewers for the Journal of Marketing Research can opt in to Web of Science in order to claim their reviews or have them automatically verified and added to their reviewer profile. Reviewers claiming credit for their review will be associated with the relevant journal, but the article name, reviewer’s decision, and the content of their review is not published on the site. For more information, visit the Web of Science website.

    The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the journal. In these cases, the peer review process will be managed by alternative members of the Board, and the submitting Editor/Board member will have no involvement in the decision-making process.

    2.2 Authorship

    All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    Please note that AI chatbots, for example ChatGPT, should not be listed as authors. For more information see the policy on Use of ChatGPT and generative AI tools.

    2.2.1 Author misconduct policy and procedures

    See the AMA Editorial Policies & Procedures page.

    2.3 Acknowledgments

    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgments section on the title page. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Acknowledgments should be included on the title page that is uploaded separately from the main text to facilitate anonymous peer review.

    Per ICMJE recommendations, it is best practice to obtain consent from non-author contributors who you are acknowledging in your paper.

    2.3.1 Third party submissions
    Where an individual who is not listed as an author submits a manuscript on behalf of the author(s), a statement must be included in the Acknowledgments section of the title page and in the accompanying cover letter. The statements must:

    • Disclose this type of editorial assistance—including the individual’s name, company, and level of input
    • Identify any entities that paid for this assistance
    • Confirm that the listed authors have authorized the submission of their manuscript via third party and approved any statements or declarations (e.g., conflicting interests, funding)

    Where appropriate, Sage reserves the right to deny consideration to manuscripts submitted by a third party rather than by the authors themselves.

    2.3.2 Writing assistance

    Individuals who provided writing assistance (e.g., from a specialist communications company) do not qualify as authors and so should be included in the Acknowledgments section. Authors must disclose any writing assistance—including the individual’s name, company, and level of input—and identify the entity that paid for this assistance. It is not necessary to disclose use of language polishing services.

    2.4 Funding

    The Journal of Marketing Research requires all authors to acknowledge their funding in a consistent fashion under a separate heading on the title page. Please visit the Funding Acknowledgements page on the Sage Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state, “This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.”

    2.5 Declaration of conflicting interests

    The Journal of Marketing Research encourages authors to include a declaration of any conflicting interests and recommends that you review the good practice guidelines on the Sage Journal Author Gateway.

    2.6 Research data

    The Journal of Marketing Research is committed to facilitating openness, transparency, and reproducibility of research, and has a Policy for Research Transparency .  For more information, visit the Journal of Marketing Research Policy for Research Transparency page.

    Subject to appropriate ethical and legal considerations, authors are encouraged to:

    • Share your research data in a relevant public data repository
    • Include a data availability statement linking to your data. If it is not possible to share your data, use the statement to confirm why it cannot be shared.
    • Cite this data in your research

    Peer reviewers may be asked to peer review the research data prior to publication.

    • Peer reviewers may be asked to assess compliance with the research data policy
    • Peer reviewers may be asked to assess research data files

    If you need to anonymize your research data for peer review, please refer to Sage's Research Data Sharing FAQs for guidance.

    2.6.1 Falsification of Data/Misreporting of Data

    See the AMA Editorial Policies & Procedures page.

    2.6.2 Replication Studies

    Authors of direct replication studies seeking to replicate findings from an article published in the Journal of Marketing Research who are unable to confirm the results or conclusions should contact Roland Rust, AMA Vice President of Publications, at rrust@umd.edu.

    2.7 Decision appeal policy

    See the AMA Decision Appeal Policy page.

    If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at publication_ethics@sagepub.com.

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    3. Publishing policies

    3.1 Publication ethics

    Sage is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the Sage Author Gateway.

    3.1.1 Plagiarism

    The Journal of Marketing Research and Sage take issues of copyright infringement, plagiarism, or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles are checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgment, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to, publishing an erratum or corrigendum (correction), retracting the article, taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies, or taking appropriate legal action.

    3.1.2 Prior publication

    If material has been previously published, it is not generally acceptable for publication in the Journal of Marketing Research. However, there are certain circumstances where previously published material can be considered for publication; for example, the Journal of Marketing Research will consider submissions of papers that have been posted on preprint servers or presented at conferences. Please refer to the  AMA Editorial Policies & Procedures, the guidance on the Sage Author Gateway or, if in doubt, contact the editorial office (jmr@ama.org).

    3.2 Contributor’s publishing agreement     

    Before publication, Sage requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. Sage’s Journal Contributor’s Publishing Agreement is an exclusive license agreement, which means that the author retains copyright in the work but grants Sage the sole and exclusive right and license to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than Sage. In this case, copyright in the work will be assigned from the author to the society. For more information, please visit the Sage Author Gateway.

    3.3 Open access and author archiving

    The Journal of Marketing Research offers optional open access publishing via the Sage Choice programme and Open Access agreements, where authors can publish open access either discounted or free of charge depending on the agreement with Sage. Find out if your institution is participating by visiting Open Access Agreements at Sage. For more information on Open Access publishing options at Sage please visit Sage Open Access. For information on funding body compliance, and depositing your article in repositories, please visit Sage’s Author Archiving and Re-Use Guidelines and Publishing Policies.

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    4. Preparing your manuscript for submission

    For templates and information about formatting, manuscript organization, manuscript components, web appendices, and references, see the AMA Submission Guidelines page.

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    5. Submitting your manuscript

    The Journal of Marketing Research is hosted on Sage Track, a web-based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/ama_jmr to log in and submit your article online.

    IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year, it is likely that you will have had an account created. For further guidance on submitting your manuscript online please visit ScholarOne Online Help or contact the editorial office (jmr@ama.org).

    5.1 ORCID

    As part of our commitment to ensuring an ethical, transparent, and fair peer review process, Sage is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.

    We encourage all authors and co-authors to link their ORCIDs to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account, and our systems are automatically updated. We collect ORCID IDs during the manuscript submission process, and your ORCID ID then becomes part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.

    If you do not already have an ORCID ID, please follow this link to create one or visit Sage's ORCID homepage to learn more.

    5.2 Information required for completing your submission

    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage, please ensure that you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    5.3 Permissions

    Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures, or lengthy quotations previously published elsewhere. For further information, including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the Sage Author Gateway.

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    6. On acceptance and publication     

    6.1 Accepted articles

    Within two days of acceptance, your article will be published on the journal’s Accepted Manuscripts page. Accepted or “express” manuscripts are unchanged from the final version of the manuscript submitted in Sage Track. This version of the article will remain posted until the article is edited, typeset, and moved to the Online First page.

    6.2 Production

    When your article enters production, it will be copy edited by a member of the AMA’s editorial staff. You may contact the editorial office (jmr@ama.org) regarding questions about your article’s progress throughout the production process. Proofs will be made available to the corresponding author via the Sage editing portal or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence, and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. 

    6.3 Online First publication

    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the Sage Journals help page for more details, including how to cite Online First articles.

    6.4 Access to your published article

    Sage provides authors with online access to their final article.

    6.5 Promoting your article

    Publication is not the end of the process! You can help disseminate your paper and ensure that it is as widely read and cited as possible. The Sage Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.

    7. Further information

    Any correspondence, queries, or additional requests for information on the manuscript submission process should be sent to the Journal of Marketing Research’s editorial office as follows: jmr@ama.org.

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