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Media/Society
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Media/Society
Technology, Industries, Content, and Users

Seventh Edition


July 2021 | 520 pages | SAGE Publications, Inc
Media/Society: Technology, Industries, Content, and Users helps students understand the relationship between media and society and gets them to think critically about recent media developments. Authors David Croteau, William Hoynes, and new co-author Clayton Childress take an interdisciplinary approach with a sociological focus to answer questions like How do people use the media in their everyday lives? and How has the evolution of technology affected the media and how we use them? The Seventh Edition incorporates the latest scholarship and data that address enduring media topics, as well as new concerns raised by the role of digital platforms, the impact of misinformation online, and the role of media during the COVID-19 pandemic.

 
Preface
 
Acknowledgments
 
PART I • INTRODUCTION
 
Chapter 1 • Media/Society in a Digital World
 
PART II • TECHNOLOGY
 
Chapter 2 • The Evolution of Media Technology
 
PART III • INDUSTRY
 
Chapter 3 • The Economics of the Media Industry
 
Chapter 4 • Political Influence on Media
 
Chapter 5 • Media Organizations and Professionals
 
PART IV • CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD
 
Chapter 6 • Media and Ideology
 
Chapter 7 • Social Inequality and Media Representation
 
PART V • USERS
 
Chapter 8 • Audiences and Creators
 
Chapter 9 • Media Influence
 
PART VI • AFTERWORD
 
Chapter 10 • Globalization and the Future of Media
 
References
 
Index
 
About the Authors
Key features

NEW TO THIS EDITION:

  • A greater emphasis on the role of digital platforms covers YouTube, Instagram, Facebook, and Spotify in producing and consuming media, as well as the economies that surround them.
  • In-depth coverage of recent key media issues includes the 2020 protests against racial injustice and police violence, media framing around public protests, journalistic practices around #MeToo and #BlackLivesMatter, “fake news,” and the 2020 election.
  • Updated examples and summaries reflecting recent academic research include how news organizations frame social movements and how global perceptions of life in the United States derived through media may not match reality.
  • New co-author Clayton Childress brings a fresh perspective to the book’s praised content, framework, and structure.
  • Learning objectives identify what students should be able to accomplish after reading each chapter. 
  • Updated figures and statistics reflect the ever-changing features of our media environment.
KEY FEATURES:
  • A “big picture” sociological focus examines overarching relationships between the various components of the media process (the industry, its products, audiences, technology, the social world) to help students develop a broad understanding.
  • Integrated coverage of media technologies, collective influences, and connections between mass media issues that are often treated as separate provide a clear picture of media today.
  • An emphasis on how economic and political constraints shape the media and how audiences actively construct their own interpretations of media messages helps students understand key concepts.
  • A wide range of current examples connect theory to everyday life.
  • Chapter-ending discussion questions give students the opportunity to reflect on and think critically about chapter content to reinforce their learning. 

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