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Textbook & Academic Authors Association (TAA) Award Recipients

Textbook and Academic Authors Association (TAA) Awards

Congratulations to the authors of the nine SAGE titles honored with 2021 Textbook & Academic Authors Association (TAA) awards, including the McGuffey Longevity Award, the Textbook Excellence Award, and the Most Promising New Textbook Award. The awards attest to our commitment to quality content, evidence-based research, and innovative pedagogy.


SAGE is proud to offer instructors free resources from these award-winning titles, including videos, webinars, activities, and more. Access these resources below.


Textbook Excellence Award



The Practice and Mindset,
Second Edition

Heidi M. Neck, Christopher P. Neck, Emma L. Murray

Most Promising New Textbook Award


Business and Society

Business and Society:
Ethical, Legal, and Digital Environments

Cynthia E. Clark, Kabrina K. Chang, Sean P. Melvin

Explore author Cynthia E. Clark's blog on topics like "Gender Diversity on Corporate Boards: The Evolving Context" and "The Materiality Maze for Firms".



Discovering Public Relations

Discovering Public Relations:
An Introduction to Creative and Strategic Practices

Karen Freberg

Watch a webinar featuring author Karen Freberg on The Top 10 Skills Needed by Today’s PR Students to Become Tomorrow’s PR Professionals.


Intimate Relationships

Intimate Relationships
Wind Goodfriend


Statistics with R

Statistics With R:
Solving Problems Using Real-World Data

Jenine K. Harris

  • Watch a webinar featuring SAGE authors Jenine K. Harris and Leslie A. Shaw on Transitioning Your Intro Stats Course to R.
  • Access video tutorials on Getting Started with R and RStudio.


Evaluation in Today's World

Evaluation in Today’s World:
Respecting Diversity, Improving Quality, and Promoting Usability

Veronica G. Thomas, Patricia B. Campbell

  • Watch a webinar featuring SAGE authors Veronica G. Thomas and Ryan P. Kilmer on Teaching Evaluation That Supports Social Justice and Social Change.
  • Explore a sample chapter on Evaluations of Future.



Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age
Tracy L. Tuten


McGuffey Longevity Award


The McDonaldization of Society

The McDonaldization of Society:
Into the Digital Age
Tenth Edition

George Ritzer


The Logic of American Politics

The Logic of American Politics,
Ninth Edition

Samuel Kernell, Gary C. Jacobson, Thad Kousser, Lynn Vavreck

  • Watch a webinar featuring CQ Press authors Lynn Vavreck and Timothy R. Johnson on the 2020 Elections and the COVID-19 Pandemic.
  • Share this video with your students on Collective Action.
  • New Edition of this text publishing March 2021! Learn more.