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Using Focus Groups
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Using Focus Groups
Theory, Methodology, Practice



November 2020 | 376 pages | SAGE Publications Ltd

Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process.

Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'concepts and theories' boxes, as well as and end of chapter exercises and further reading, this is the perfect manual for novice researchers who want to conduct a successful focus group.

 


 
Part 1 - What is a focus group?
 
Chapter 1: Outlining the focus group
 
Chapter 2: Dealing with ethical challenges
 
Part 2 - Planning and designing
 
Chapter 3: Designing a focus group research
 
Chapter 4: Mixing the focus group with other techniques
 
Chapter 5: Choosing and recruiting the focus group participants
 
Chapter 6: Designing focus group tools
 
Part 3 - Conducting
 
Chapter 7: Moderating the focus group
 
Chapter 8: Observing the focus group
 
Chapter 9: Running the focus group
 
Part 4 - Analysing and writing up
 
Chapter 10: Transcribing and analysing the focus group content
 
Chapter 11: Analysing the focus group relational and technical dimensions
 
Chapter 12: Interpreting and reporting the focus group results
 
Appendix - Tools
 
References

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Paperback
ISBN: 9781526445612
$40.00

Hardcover
ISBN: 9781526445605
$106.00