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Communication and Sport
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Communication and Sport
Surveying the Field

Fifth Edition


August 2025 | SAGE Publications, Inc
Communication and Sport: Surveying the Field examines a wide array of topics necessary for students to understand sports media, rhetoric, culture, and organizations from micro to macro-level issues. Everything from youth to amateur to professional sports is addressed through varied useful lens such as mythology, community, and identity.

Communication and Sport introduces readers to the traditions and vocabulary found in communication scholarship as it then explains what distinguishes communication from related disciplinary approaches, such as sociology, anthropology, history, and cultural studies. Subsequent chapters explore such issues as: fan cultures; racial identity and gender in sports media; politics and nationality in sports; parent/child relationships and player/coach interactions in sports; sports and religion; and crisis communication in sports organization. In response to changes in the sporting landscape, the Fifth Edition features an extensive structural change and reorganization with newly designed units and chapters in addition to introducing a new coauthor Nicky Lewis.

 
Preface
 
About the Book
 
New for the Fifth Edition
 
Features of the Book
 
Acknowledgements
 
Chapter 1: Introduction to Communication and Sport
Communication and Sport

 
Perspectives and Approaches

 
Conclusion

 
 
Chapter 2: Theoretical Approaches to Communication & Sport
Communication Theory Defined

 
Theories of Media and Society

 
Theories of Sport Professions

 
Theories of Language and Symbols

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 3: Interpersonal Interactions
Sport Culture: Game Versus Sport

 
Sport Socialization

 
Family Sports Interaction

 
Coaching and Sport Outcomes

 
Parent–Coach Interactions

 
Peer Interactions

 
Other Communication Contexts

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 4: Small Group and Team Interactions
Team/Group Cohesion

 
Group/Team Processes in Sport

 
Sport and Communication Cultures

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 5: Legacy Media Interactions
Legacy Media in Society

 
Legacy Media and Sport Professions

 
Language and Symbols in Legacy Media

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 6: Social and User-Generated Media Interactions
Social Media and UGC in Society

 
Coaching and Sport Outcomes

 
Parent–Coach Interactions

 
Peer Interactions

 
Other Communication Contexts

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 4: Small Group and Team Interactions
Team/Group Cohesion

 
Group/Team Processes in Sport

 
Sport and Communication Cultures

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 5: Legacy Media Interactions
Legacy Media in Society

 
Legacy Media and Sport Professions

 
Language and Symbols in Legacy Media

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 6: Social and User-Generated Media Interactions
Social Media and UGC in Society

 
Social Media, UGC, and Sport Professions

 
Language and Symbols in Social Media and UGC

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 7: Sports Storytelling
Sport as Entertainment

 
The Practice of Sports Storytelling

 
The Practice of Sports Storytelling

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 8: Sport and Mythology
The Language of Myth

 
Sport Myth

 
Sport and Ritual

 
Sport Heroes

 
Sport as Religion

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 9: Media Representations of Sports Identity
Gender Representations in Sports Media

 
Racial Representations in Sports Media

 
Additional Identity Representations in Sports Media

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 10: Performing Identity in Sports
Performance of Gender and Sexuality

 
Performance of Race and Ethnicity

 
Performance and Disability

 
Performance and Disability and Mental Health

 
Performance and Disability and Mental Health

 
Suggested Additional Reading

 
 
Chapter 11: Sport and Politics
Sport as a Political Resource

 
Sport and the Language of Politics and War

 
Sport and Globalization

 
Sports Diplomacy and Sportswashing

 
Sports and Activism

 
Conclusion

 
Suggested Additional Readin

 
 
Chapter 12: Sport & National Identity
Facets of National Identity

 
Nation Branding

 
Sport and National Identity

 
Sport and Globalization

 
Transnational and Multinational Identity

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 13: Commericalism and Sport
The Sports/Media Complex

 
Corporate Sponsorship

 
Nostalgia

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 14: Reputation and Crisis Management in Sport
Situational Crisis Communication Theory

 
Image Repair and Apologia

 
Conclusion

 
Suggested Additional Reading

 
 
Chapter 15: Sports Gaming
Fantasy Sports

 
Sports Gambling

 
Conclusion

 
Suggested Additional Reading

 

This textbook is the standard for communication and sports courses. The authors interweave the key theories and principles of the discipline with the current trends in sport in ways that my students can understand.

Mike Milford
Auburn University

The essential text to introduce students to the centrality of communication in sport - the authors discuss the crucial role that sport plays in the cultural foundations of modern society. The text doesn't hesitate to offer criticism of these foundations and offer communicative pathways to improve culture through sport.

Dean Farmer
Campbell University
Key features

NEW TO THIS EDITION:

  • New coauthor Nicky Lewis introduces fresh new insights, perspective, and experience  from mass media and professional experience as a former sports producer. 
  • Extensive reorganization of units and chapters in response to changes in the sporting landscape.
  • New Chapters include Sports Storytelling, Theoretical Approaches to Communication and Sport, and Social and User-Generated Media Interactions. 
  • Updated examples in addition to coverage of new developments, current controversies, and language practices. 
  • New interviews, including insights from experts such as agent Leigh Steinberg, Denver Broncos President Damani Leech, and NBA Vice President Joe Dumars.
  • Updated citations bring the text up to date with the latest information available in the communication and sport marketplace.
KEY FEATURES:
  • A comprehensive focus on communication scholarship gives attention to the ways that sport produces, maintains, or resists cultural attitudes about race, gender, sexuality, class, and politics.
  • Interviews with a range of experts in communication and sport help to contextualize and extend the ideas that are developed in each chapter.
  • Case studies draw from specific chapter aspects to facilitate discussion about the communicative nature of sport.
  • A Matter of Ethics boxes prompt readers to consider various cultural, political, and social consequences of sport.
  • Theoretically Speaking boxes encourage readers to apply their knowledge of important concepts introduced in each chapter.

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