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Gender, Race, and Class in Media

Gender, Race, and Class in Media
A Critical Reader

Sixth Edition
Edited by:

August 2020 | 768 pages | SAGE Publications, Inc
Gender, Race, and Class in Media provides students a comprehensive and critical introduction to media studies by encouraging them to analyze their own media experiences and interests. The book explores some of the most important forms of today’s popular culture—including the Internet, social media, television, films, music, and advertising—in three distinct but related areas of investigation: the political economy of production, textual analysis, and audience response. Multidisciplinary issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions. Reflecting the rapid evolution of the field, the Sixth Edition includes 18 new readings that enhance the richness, sophistication, and diversity that characterizes contemporary media scholarship.

Included with this title:

The password-protected Instructor Resource Site (formally known as SAGE Edge)
offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.

Part I. A Cultural Studies Approach to Media: Theory
Douglas Kellner
Chapter 1. Cultural Studies, Multiculturalism, and Media Culture
George Lipsitz
Chapter 2. The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television Programs
David R. Croteau and William D. Hoynes
Chapter 3. The Economics of the Media Industry
James Lull
Chapter 4. Hegemony
John Bellamy Foster and Robert W. McChesney
Chapter 5. The Internet’s Unholy Marriage to Capitalism
Michael Morgan and James Shanahan
Chapter 6. Television and the Cultivation of Authoritarianism: A Return Visit from an Unexpected Friend
Janice Radway
Chapter 7. Women Read the Romance: The Interaction of Text and Context
Henry Jenkins III
Chapter 8. Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching
bell hooks
Chapter 9. The Oppositional Gaze: Black Female Spectators
Part II. Representations of Gender, Race, and Class
Wesley Morris
Chapter 10. The Year We Obsessed Over Identity
Susan J. Douglas
Chapter 11. Media, Gender, and Feminism
Stuart Hall
Chapter 12. The Whites of Their Eyes: Racist Ideologies and the Media
C. Richard King
Chapter 13. Redskins: Insult and Brand
Michela Musto, Cheryl Cooky, and Michael A. Messner
Chapter 14. “From Fizzle to Sizzle!” Televised Sports News and the Production of Gender-Bland Sexism
Rosemary Pennington
Chapter 15. Dissolving the Other: Orientalism, Consumption, and Katy Perry’s Insatiable Dark Horse
Amanda Nell Edgar and Ashton Toone
Chapter 16. “She Invited Other People to That Space”: Audience Habitus, Place, and Social Justice in Beyoncé’s Lemonade
Kay Siebler
Chapter 17. Transgender Transitions: Sex/Gender Binaries in the Digital Age
Michael J. Lee and Leigh Moscowitz
Chapter 18. The “Rich Bitch”: Class and Gender on the Real Housewives of New York City
Part III. Reading Media Texts Critically
Laurie Ouellette
Chapter 19. Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams
Gilad Padva
Chapter 20. Educating The Simpsons: Teaching Queer Representations in Contemporary Visual Media
Candace Moore
Chapter 21. Resisting, Reiterating, and Dancing Through: The Swinging Closet Doors of Ellen DeGeneres’s Televised Personalities
Lori Bindig Yousman
Chapter 22. Good Girls Go Bad: The Transformation of Young Femininity in Contemporary Teen TV
Shannon E. M. O’Sullivan
Chapter 23. Playing “Redneck”: White Masculinity and Working-Class Performance on Duck Dynasty
Jackson Katz
Chapter 24. From Rush Limbaugh to Donald Trump: Conservative Talk Radio and the Defiant Reassertion of White Male Authority
Guillermo Rebollo-Gil and Amanda Moras
Chapter 25. Black Women and Black Men in Hip Hop Music: Misogyny, Violence, and the Negotiation of (White-Owned) Space
Bill Yousman
Chapter 26. “[In]Justice Rolls Down Like Water . . . ”: Challenging White Supremacy in Media Constructions of Crime and Punishment
Part IV: Advertising and Consumer Culture
Sut Jhally
Chapter 27. Advertising and Consumer Culture: The Apocalypse Is Now
Juliet Schor
Chapter 28. The New Politics of Consumption: Why Americans Want So Much More Than They Need
Ian Bogost
Chapter 29. Pepsi’s New Ad Is a Total Success
Gloria Steinem
Chapter 30. Sex, Lies, and Advertising
Rosalind Gill
Chapter 31. Supersexualize Me! Advertising and the “Midriffs”
Dara Persis Murray
Chapter 32. Branding “Real” Social Change in Dove’s Campaign for Real Beauty
Susan Hopkins
Chapter 33. UN Celebrity “It” Girls as Public Relations-ised Humanitarianism
Matthew P. McAllister and Anna Aupperle
Chapter 34. Class Shaming in Post-Recession U.S. Advertising
Part V. Representing Sexualities
Robert Jensen
Chapter 35. Pornographic Values: Hierarchy and Hubris
Gail Dines
Chapter 36. “There Is No Such Thing As It”: Toward a Critical Understanding of the Porn Industry
Jane Caputi
Chapter 37. The Pornography of Everyday Life
Jayana Jain
Chapter 38. Bit of Barfi, Sip of Margarita: Disability and Sexuality in Hindi Films
Frederik Dhaenens and Sander De Ridder
Chapter 39. Resistant Masculinities in Alternative R&B? Understanding Frank Ocean and The Weeknd’s Representations of Gender
Kylo-Patrick R. Hart
Chapter 40. Out of the Shadows and Into the Limelight: Representing Gay Men on American Television
Mary F. Rogers
Chapter 41. Hetero Barbie?
Joanna Mansbridge
Chapter 42. Fantasies of Exposure: Belly Dancing, the Veil, and the Drag of History
Part VI. Growing Up with Contemporary Media
Dafna Lemish
Chapter 43. The Future of Childhood in the Global Television Market
Lee Artz
Chapter 44. Disney: 21st Century Leader in Animating Global Inequality
Maggie Griffith Williams and Jenny Korn
Chapter 45. Othering and Fear: Cultural Values and Hiro’s Race in Thomas & Friends’ Hero of the Rails
Gail Dines
Chapter 46. Growing Up Female in a Celebrity-Based Pop Culture
Sue Jackson and Tiina Vares
Chapter 47. “Too Many Bad Role Models for Us Girls”: Girls, Female Pop Celebrities and “Sexualization”
Michael Salter
Chapter 48. Privates in the Online Public: Sex(ting) and Reputation on Social Media
John Sanbonmatsu
Chapter 49. Video Games: Machine Dreams of Domination
Part VII. Still Watching Television in the Digital Age
Richard Butsch
Chapter 50. Why Television Sitcoms Kept Re-Creating Male Working-Class Buffoons for Decades
Anita Brady
Chapter 51. “Caitlyn Jenner ‘Likes’ Ted Cruz but the Feeling May Not Be Mutual”: Trans Pedagogy and I Am Cait
Lindani Mbunyuza-Memani
Chapter 52. Wedding Reality TV Bites Black: Subordinating Ethnic Weddings in the South African Black Culture
Kristen J. Warner
Chapter 53. The Racial Logic of Grey’s Anatomy: Shonda Rhimes and Her “Post-Civil Rights Post-Feminist” Series
Daniela Mastrocola
Chapter 54. Performing Class: Gilmore Girls and a Classless Neoliberal “Middle Class”
Hannah Mueller
Chapter 55. Don’t Drop the Soap vs. the Soap Opera: The Representation of Male and Female Prisoners on U.S. Television
Douglas Kellner
Chapter 56. Donald Trump and the Politics of pectacle
Mareike Jenner
Chapter 57. Is This TVIV? On Netflix, TVIII, and Binge-Watchin
Part VIII. Social Media, Virtual Community, Fandom, and Activism
Henry Jenkins III
Chapter 58. Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Convergence
Christian Fuchs
Chapter 59. The Political Economy of Privacy on Facebook
Erica L. Ciszek
Chapter 60. Todo Mejora en el Ambiente: An Analysis of Digital LGBT Activism in Mexico
Andrea Braithwaite
Chapter 61. It’s About Ethics in Games Journalism? Gamergaters and Geek Masculinity
Rosemary Pennington
Chapter 62. Making Space in Social Media: #MuslimWomensDay in Twitter
Sarah J. Jackson, Moya Bailey, and Brooke Foucault Welles
Chapter 63. #GirlsLikeUs: Trans Advocacy and Community Building Online
Julie Frechette
Chapter 64. The Reverberations of #MeToo on Pop Culture and Politics: How the Movement Is Shaking Patriarchal Power Structures
Nadia Yamel Flores-Yeffal, Guadalupe Vidales, and April Plemons
Chapter 65. The Latino Cyber-Moral Panic Process in the United States
Yarimar Bonilla and Jonathan Rosa
Chapter 66. #Ferguson: Digital Protest, Hashtag Ethnography, and the Racial Politics of Social Media in the United States
Alternative Contents Index
Media Literacy and Media Activism Organizations
Glossary of Terms
Name Index
Subject Index
About the Editors
About the Contributors


Instructor Resource Site

Online resources included with this text

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and sample course syllabi.

The range of topics covered in the reader will provide students with many interesting learning opportunities.

Dr Jill Coleman
Psychology Dept, Roosevelt University
December 2, 2022

I used a previous edition in my class, and the students loved it.

Mr Quincy Hodges
Manship School Of Mass Communication, Louisiana State University
October 13, 2020
Key features
  • A total of 18 new chapters throughout reflect the rapid evolution of the field and include analysis of media texts likely to be familiar to students.
  • New content and a revised title for Part 8: Social Media, Virtual Community, Fandom & Activism acknowledge the explosion of social media activism in recent years.
  • An updated list of media literacy and activist organizations allows readers to further explore grassroots consumer and citizens’ activism.


  • A focus on gender and sexuality, race, and class shows students how the media both represent and create social inequalities.
  • An index of individual reading topics allows instructors to create alternative groupings of readings to suit their own course designs.
  • Section introductions highlight key concepts and identify compelling connections between readings.
  • Articles cover multiple popular media genres to engage students in critical analysis of the media they already consume in their daily lives.

Sage College Publishing

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