International Business
- Gabriele Suder - Federation University, Australia
International Business
Designed to compliment existing textbooks for the course, the Companion provides:
- A helpful overview of International Business key concepts and theories in support of your course expectations
- Tips, notes, and possible exam questions to help you remember key points and International business issues
- 'Going further' sections to help you on your way to earning extra marks
- Guidance and exercises to aid study and revision skills
- Pointers to success in exams and written exercises
Very useful for students to apply theory to real life business world.
The book has covered enough information on Internationalisation, International Business, strategy, operations and strategic alliances. Some of the cases discussed were really useful for the readers.
This will be an excellent addition to my students' reading in International Business