“Air Wars has always helped my students develop a better understanding of the traditional political communication theories. West does a great job with the coverage of traditional advertising methods and historical ads.”
“Air Wars is a remarkably valuable text for those who are interested in learning about paid media advertising in American election campaigns. West does an admirable job of devoting attention to all aspects of the advertising process: the behind the scenes strategic considerations of the producers, the coverage by the news media, as well as their effects on the audience. Air Wars has become a permanent part of my Media and Politics course because of its thorough examination of the role played by paid media in modern campaigns.”
“Air Wars is an engaging and well-written book on campaigns and campaign effects. It provides a comprehensive examination of television advertising in election campaigns. In particular, West supports his discussion of agenda-setting and priming, which is among the clearest I have read, with relevant examples from both historical and recent campaigns.”
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