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'Any form of research becomes a daunting task because of the sheer body of knowledge that one has to test one's theory against. The good part is that the authors have succinctly brought all these alternative theories together in one book. This saves reseach time and gives an understanding of each theory before it can be tested against research findings...Every researcher must test their knowledge empirically. this book becomes an important part of that quest, and is a foundation before one sets out to theorise their findings.'
Vishal Krishna
Business World