Create a flyer for "Designing and Doing Survey Research"

Comprehensive up-to-date text on survey research

A little too specific for a survey course, but ordered for Library.

The volume will surely be a helpful source for those students who are interested in advancing their understanding of the survey methodology/ies as such (theoretically + historically). While the author is somewhat inconsistent in terms of easiness of the explanations, the students will still be able to see that "survey" as a method is "scientific" and "technological" enough and should be approached with careful planning. I have already ordered three copies for the uni's library.

This is a very helpful book for students who are thinking about conducting their own survey. I like the manner in which it suggests that students adjust the approach to the practical situation that they face, e.g. that they may not be able to choose a large random sample but many instead give a questionnaire to everyone using a community centre. It is also helpful that there is a section that guides students about entering data into SPSS, as it is difficult to find material that covers the stages before data analysis.

This book has a thorough approach to designing and implementing surveys, much of which will be very useful for Level 3 learners. Some chapters do contain description and explanation which is aimed a little too high for Level 3 learners, for example the in-depth discussion of varied types of validity. What was particularly useful throughout the book was the activity section at the end of each chapter, which will aid learners in a step-by-step approach to designing their research, and also the “Ethical Alerts” throughout.