“Sustainability, without losing focus on self-sufficiency, is the key for agricultural input usage in India today. In this timely book, the authors have developed appropriate ‘solution-based’ frameworks which could be adopted by Agri-input industry. The book also will be of immense use to all the Agri Business Management students.”
“This is an exciting time for agriculture, globally but particularly in emerging economies such as India where the demand dynamics and farming patterns are changing. Agriculture input supply and marketing strategies will have to respond to these rapid changes, with newer technologies such as transgenics and innovative strategies such as public–private partnerships in input supply.
“I am very happy to see this book on Agri-input Marketing coming from Prof. Venugopal and Ram Kaundinya at this juncture when we have achieved a record food grain production but we are faced with various issues that affect our agriculture and our farmers’ profitability. The two authors have brought out the perspectives of an academician and a person with agri-input industry background. The vast network of National Agricultural Research Service in India is also working on some of these issues.