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Qualitative Research in Business and Management
Fourth Edition
- Michael D Myers - University of Auckland, New Zealand
April 2025 | 352 pages | SAGE Publications Ltd
This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published.
Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork.
Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork.
Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.
Part I: Introduction
Chapter 1: How to Use This Book
Chapter 2: Overview of Qualitative Research
Part II: Fundamental Concepts of Research
Chapter 3: Research Design
Chapter 4: Philosophical Perspectives
Chapter 5: Ethics
Part III: Qualitative Research Methods
Chapter 6: Action Research
Chapter 7: Case Study Research
Chapter 8: Ethnographic Research
Chapter 9: Grounded Theory
Part IV: Data Collection Techniques
Chapter 10: Interviews
Chapter 11: Participant Observation and Fieldwork
Chapter 12: Using Documents
Part V: Analysing Qualitative Data
Chapter 13: Analysing Qualitative Data: An Overview
Chapter 14: Hermeneutics
Chapter 15: Semiotics
Chapter 16: Narrative Analysis
Part VI: Writing Up and Publishing
Chapter 17: Writing Up
Chapter 18: Getting Published
Part VII: Conclusion
Chapter 19: Qualitative Research in Perspective
Sage College Publishing
