Web Survey Methodology
- Mario Callegaro - Google
- Katja Lozar Manfreda - University of Ljubljana, Slovenia
- Vasja Vehovar - University of Ljubljana, Slovenia
The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
Visit for links to further reading and supplements for each chapter
This is an excellent, academic standard, book that every serious market researcher should own and consult. The authors have compiled an immense amount of useful and well-referenced information about every aspect of web surveys, creating an invaluable resource.
The authors guide us through the whole survey process and include modern developments, such as paradata and mobile surveys. A must-have for everyone planning an online survey.
Comprehensive and thoughtful! Those two words beautifully describe this terrific book. Internet surveys will be at the centre of survey research for many decades to come, and this book is a must-read handbook for anyone serious about doing online surveys well or using data from such surveys. No stone is left unturned - the authors address every essential topic and do so with a remarkable command of the big picture and the subtleties involved. Readers will walk away with a clear understanding of the many challenges inherent in conducting online studies and with an appropriate sense of optimism about the promise of the methodology and how best to implement it.
Read on and pick from the basket of useful pieces of advice that Mario Callegaro and his colleagues have put together! This is a very rich resource for practitioners and students within web survey methodology.
Their book takes the reader through the past fifteen years of research in Web survey research and methodology. It provides practical guidance on the current techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. These include: preparation for questionnaire design; recruitment testing; data analysis; and survey software. These major topics are covered in a systematic and insightful way.
The authors of the present work have opted for the 'longest way', the 'most difficult', yet to expose all aspects related to the survey tool, making the reader with little experience to develop a complete investigation.
It is a text accessible to the beginner and extremely exhaustive for the experienced by providing other points of view and numerous bibliography in which to deepen.
I will use the book for teaching purposes, but will not put it on the reading list. Recommend it to all students doing quant, but not all my students do
I was looking for a complete and comprehensive manual for students who gather their data via web-based surveys. Often, this methodology is the only available tool to obtain enough data in organisational psychology, for example, from expatriates, or in a diary study, or from a random sample on work-life balance strategies. All the weaknesses (including so often criticised response rate) are discussed and some solutions are suggested. The examples the authors generously provide are extremely helpful in developing one'w own research strategy while conducting a web-based study. I have already recommended the title to my Master and Ph.D. students. Bravo to the authors!
The book shows nicely what to think about if you want to prepare a web survey and also how to do it.
Important and helpful source for students who want to do online research for the course project
Sample Materials & Chapters
Web Survey Methodology: Broader Context of Web Surveys