Fundraising
Principles and Practice

Second Edition

Michael J. Worth - The George Washington University, USA

Courses:
Introduction to Public Administration | Nonprofit Budgeting & Financial Management | Nonprofit Management | Nonprofit Management | Nonprofit Management

August 2024 | 488 pages | SAGE Publications, Inc

The Second Edition of Fundraising: Principles and Practice by best-selling author Michael Worth offers an updated comprehensive introduction to fundraising that focuses on both theory and practice. The text is designed to engage students in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores key topics like donors, annual giving programs, major gift programs, and corporate and foundation giving and campaigns. A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NGOs and global organizations, and coverage of planned giving and digital fundraising reflect important current trends.

Available Formats

ISBN: 9781071930113	Electronic Version	Suggested Retail Price: $74.00	Bookstore Price: $59.20
ISBN: 9781071931325	Paperback	Suggested Retail Price: $116.00	Bookstore Price: $92.80

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1. Understanding the Nonprofit Sector and Nonprofit Organizations

CASE 1.1: THE SMITHSONIAN INSTITUTION AND THE CATHERINE B. REYNOLDS FOUNDATION

2. Overview of Fundraising and Philanthropy

CASE 2.1: THE METH PROJECT

CASE 2.2: NEW YORK CITY PARKS

3. Understanding Donors

CASE 3.1: GREG VERSTANDIG

CASE 3.2: OSEOLA MCCARTY

4. Principles of Fundraising

CASE 4.1: UNITED NATIONS FOUNDATION

CASE 4.2: MITCHELL FAMILY AND THE UNIVERSITY OF SOUTH ALABAMA

CASE 4.3: MACKENZIE SCOTT

5. Preparing for Successful Fundraising

CASE 5.1: AMERICAN RED CROSS

CASE 5.2: SILICON VALLEY COMMUNITY FOUNDATION

6. Raising Current Operating Support and Building a Base of Donors

CASE 6.1: GIVINGTUESDAY

7. Major and Principal Gifts

CASES 7.1–7.4 MAJOR GIFT SOLICITATIOINS

CASE 7.1: DON R.N. BLITZER

CASE 7.2: PHILLIS N. THROPIST

CASE 7.3: MARTHA AND FRED GENEROUS

CASE 7.4: ELLEN ENTREPRENEUR

8. Planned Giving

CASES 8.1–8.6 PLANNED GIFT DONORS

CASE 8.1: MARY

CASE 8.2: TOM AND BARBARA

CASE 8.3: MILDRED AND SUE

CASE 8.4 HARRY AND BETH

CASE 8.5: ANN

CASE 8.6: EDUARDO

9. Corporate Support

CASES 9.1–9.6 NONPROFIT-CORPORATE RELATIONSHIPS

CASE 9.1: SHARE OUR STRENGTH/NO KID HUNGRY

CASE 9.2: READING IS FUNDAMENTAL AND AMAZON

CASE 9.3: DAWN AND BIRD RESCUE

CASE 9.4: THE BODY SHOP: TIME TO CARE

CASE 9.5: HANES NATIONAL SOCK DRIVE

CASE 9.6: AARP

CASE 9.7: BEAUTY BAKERIE JUNETEENTH FESTIVAL

10. Foundation Support

CASE 10.1: BILL & MELINDA GATES FOUNDATION

CASE 10.2: PEW CHARITABLE TRUSTS

CASE 10.3: NORTHWEST AREA FOUNDATION

11. Campaigns and Project Fundraising

CASES 11.1–11.4 CAMPAIGNS

CASE 11.1: FORWARD FOCUSED: FOR DREAMS AND BEYOND (OLD DOMINION UNIVERSITY)

CASE 11.2: LIFTING LIVES, LEADING THE WAY, THE CAMPAIGN FOR CLARK ATLANTA UNIVERSITY

CASE 11.3: SERVE. CARE. TRANSFORM. THE NEXT CHAPTER OF THE VALLEY HOSPITAL

CASE 11.4: NEIL ARMSTRONG'S SPACE SUIT

12. Managing Fundraising

CASE 12.1: CHARITY: WATER

13. Legal and Ethical Considerations

CASE 13.1: SACKLER FAMILY

14. International Fundraising and Philanthropy

CASE 14.1: WORLD CENTRAL KITCHEN

CASE 14.2: COVID-19 AND “NEW PHILANTHROPY” IN CHINA

Conclusion: Reflections on the Development Officer Role

A great primer on fundraising that covers a wide range of topics without being too overwhelming for students to comprehend.

Marina Saitgalina

Old Dominion University

This textbook is a very comprehensive overview of everything you need to know about philanthrophy shops and competencies, including context, tactics, and metrics for success.

Samantha Marrs

Virginia Commonwealth University

A book that provides information about the wide scope of philanthropy and describes components of a good fundraising program.

Lora H. Warner

University of Wisconsin-Green Bay

Key features

KEY FEATURES:

Blends theory and practice to provide readers with comprehensive coverage of essential fundraising principles and numerous real-world applications and insights
Emphasizes ethical and legal considerations to help readers make fundraising decisions that are both legal and ethical
Case studies drawn from various nonprofit sub-sectors provide readers with opportunities to apply fundraising principles to real-world situations and encourage critical thinking
Discussion questions and exercises encourage classroom discussion and role play to help students to understand the practical applications of the theories
A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NGOs and global organizations

NEW TO THIS EDITION:

Updated research and discussion on recent changes in fundraising and philanthropy, particularly the growth of digital fundraising and changes caused by the COVID pandemic and social justice movements, is incorporated throughout the book.
Updated cases show fundraising principles in action.
Additional discussion questions and suggested readings encourage students to dig deeper.
New learning objectives frame each chapter.

Sample Materials & Chapters

Worth_2e_Ch01

Worth_2e_Ch02

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Fundraising
Principles and Practice

Sample Materials & Chapters

Sage College Publishing

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