Media Literacy

NEW TO THIS EDITION:

• Three new chapters focus on digital media, such as social networking experiences and acquisition experiences.
• A stronger focus on digital media integrated throughout gives more attention to this central concept in all chapters.
• A streamlined organization re-positions content from chapters in the previous edition into other and new chapters as a result of incorporating the material on digital media more centrally into the overall flow of the book.
• Updated information reflects significant changes in terms of the media’s ownership, the services and content they provide, and knowledge about how they affect individuals and institutions.

• A distinctive audience-centered approach—as opposed to the traditional media industry approach—keeps the book focused on the everyday experiences of students.
• Media literacy skills build from one chapter to the next, ensuring that students progressively build on their developing media literacy as they move through the book.
• A focus on media literacy helps students understand the profound influence media have on how we perceive the world.
• Balanced, in-depth coverage of media industries and media economics supports critical understanding of media influence.
• Compare and Contrast boxes show students the similarities and differences between various aspects in media, such as factual information and social information, and attitude effects and belief effects.
• Chapter-ending exercises help students apply chapter material to everyday life and engage in a step-by-step process to increase their level of media literacy.
• Summaries recap the most important chapter content for students to take away.
• Further Reading sections at the end of chapters provide resources with brief descriptors for further exploration.