The Basics of Media Writing
A Strategic Approach
- Scott A. Kuehn - Clarion University of Pennsylvania, USA
- Andrew Lingwall - Clarion University of Pennsylvania, USA
Media Writing
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
“I really love the layout and design of the text… I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own… I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor.”
This book has numerous examples and exercises for the students to learn how to write for all styles of media writing. The resources are great for someone that has to create a new course.
This book helps the instructors how to guide students to develop the basics of writing skills for the media across the platforms. Skills are needed to succeed as professionals and choose the best media career in this competitive age of 21st-century--that could be either in basic journalism (print to online), public relations, (media) marketing, advertising, online reporting and other forms of communication/mass communication strategies. The step-by-step technique enables students to approach writing writing tasks for different formats.
Sage College Publishing
