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Focus Group Methodology

Focus Group Methodology
Principle and Practice

March 2011 | 224 pages | SAGE Publications Ltd
Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings.

Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research.

Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as older people, children and ethnic groups - and anybody who is engaging in cross-cultural research.

Illustrated with case studies and examples throughout this is a perfect introduction to focus group methods for students and new researchers alike.

Focus Group Methodology: Introduction and History
Focus Group Methodology: Theories and Ethics
Focus Group Methodology and Principles
Focus Group Methodology and Practical Considerations
Conducting Focus Groups and Practicalities
The Use of Focus Group Methodology in the Health and Social Sciences
Focus Group Methodology and Sensitive Topics and Vulnerable Groups
Focus Group Methodology in Cross-Cultural Research
Virtual Focus Groups
Managing and Making Sense of Focus Group Data
In Conclusion


'This lucidly written book will appeal to readers ranging from undergraduate students to seasoned academics in the field of social science research. Liamputtong has succinctly provided valuable insights into conducting focus group discussions, not merely as a means of quick data collection but rather as an instrument that can create knowledge for social transformation. In essence, focus group discussions bear consonance with the subtle aims of social science to generate collective consciousness and deepen the understanding of structural contexts of oppression and social change'

Keerty Nakray
LSE Review of Books

This is a very good resource

Mrs Josephine D Morris
Interdiscipline, Winchester University
December 9, 2020

I have already suggested this text to some of the students on our EdD programme and will be including it on the reading list for the next cohort. Very accessible and full of information.

Professor Alison Kington
Institute of Education, Worcester University
May 15, 2015

I enjoyed this text and found it a useful source of information regains the use and purpose of focus group interviewing. I will be using it as suggested adding for the students on our MA Education programme.

Professor Alison Kington
Institute of Education, Worcester University
May 15, 2015

A good book offering tutorial exercises so that even the most novice of focus group researchers can become more advanced and familiar with this methodology.

Dr Noora Kokkarinen
School of the Built Environment, Liverpool John Moores University
August 21, 2014

This book is really well laid out and easy to follow. It provides all the essentials for a foundation in focus group methodology

Ms Sarah Rutherford
Health , Manchester Metropolitan University
August 8, 2014

Chapter objectives helped to summarise the chapters of the text. Tutorial activities helped with reflection. Further reading helped to build on learning. Box examples helped put theory into practice

Mrs Caroline Holliday
Lancashire Business School, University of Central Lancashire
February 21, 2013

A well thought out approach to the subject matter. I found the concepts and application to practice mirrored each other well. I would recomend to collegues.

Miss Carmel Parker
Laboratory medine, central manchester university hospitals
January 31, 2013

This is a useful textbook that informs undergraduate and postgraduate students on issues surrounding the use of focus groups in research.

Mrs Monica Donlon
Education and Applied Social Sciences, Stockport College
November 2, 2012

This text provides detailed instructions on focus group methodology. It is easy to read and maintains the reader's interest. Of particular use for my students was the information on running virtual focus groups.

Dr Theresa Smith
Occupational Therapy Dept, Towson University
February 13, 2012

Sample Materials & Chapters

Chapter 1

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