The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards. All articles will be subject to a double-blind review process. This journal is a member of the Committee on Publication Ethics (COPE).
|Liem Ngo||University of New South Wales, Australia|
|Eugene Chan||Purdue University, USA|
|Songting Dong||University of New South Wales, Australia|
|Kenneth F. Hyde||Auckland University of Technology, New Zealand|
|Gary Gregory||University of New South Wales, Australia|
|Fang Flora Gu||Hong Kong Polytechnic University, Hong Kong|
|Jungkeun Kim||Auckland University of Technology, New Zealand|
|Gavin Northey||The University of Auckland, New Zealand|
|Sharon Purchase||University of Western Australia Business School, Australia|
|Park Thaichon||Griffith University, Australia|
|Richard P. Bagozzi||University of Michigan, USA|
|Roderick Brodie||The University of Auckland, New Zealand|
|Namwoon Kim||University of Technology Sydney, Australia|
|Michael Kleinaltenkamp||Free University of Berlin, Germany|
|Simon Knox||Cranfield School of Management, UK|
|A. Parasuraman||University of Miami, United States|
|Ashish Sinha||University of Technology Sydney, Australia|
|Geoff Soutar||University of Western Australia, Australia|
|Arch G. Woodside||Boston College, United States|
|Rui (Juliet) Zhu||Cheung Kong Graduate School of Business, China|
|Robert Aitken||University of Otago, New Zealand|
|Frank Alpert||University of Queensland, Australia|
|Zac Anesbury||University of South Australia, Australia|
|Paul Ballantine||University of Canterbury, New Zealand|
|Chris Baumann||Macquarie University, Australia|
|Simon Bell||University of Melbourne, Australia|
|Liliana Bove||University of Melbourne, Australia|
|Jan Brace-Govan||Monash University, Austalia|
|Linda Brennan||RMIT, Australia|
|Mike Brennan||Massey University, New Zealand|
|Rod Brodie||University of Auckland, New Zealand|
|Sandy Bulmer||Massey University, New Zealand|
|Jack Cadeaux||UNSW Sydney, Australia|
|Riza Casidy||Macquarie University, Australia|
|Sylvie Chetty||Uppsala University, Sweden|
|Rafi Chowdhury||Bond University, Australia|
|David Corkindale||University of South Australia, Australia|
|Steve D'Alessandro||Macquarie University, Australia|
|Peter Danehar||Monash University, Australia|
|Tracey Danehar||Monash University, Australia|
|Hélène de Burgh-Woodman||University of Notre Dame, Australia|
|Rebecca Dolan||University of Adelaide, Australia|
|Abhishek Dwivendi||Charles Sturt University, Australia|
|Mike Ewing||Monash University, Australia|
|Ahmed Ferdous||Deakin University, Australia|
|Karen Fernandez||University of Auckland, New Zealand|
|Drew Franklin||Auckland University of Technology, New Zealand|
|Mark Gabbott||Macquarie University, Australia|
|Brendan Gray||University of Otago, New Zealand|
|Brendon Gray||University of Otago, New Zealand|
|Nima Heirati||University of Surrey, UK|
|Halimin Herjanto||Marist College, New York, USA|
|Janet Hoek||Otago University, New Zealand|
|Linda Hollebeek||Montpellier Business School, NZ|
|Yimin Huang||Macquarie University, Australia|
|Denise Jarratt||Western Sydney University, Australia|
|Veronica Jiang||UNSW Sydney, Australia|
|Lester Johnson||Swinburne University of Technology, Australia|
|Ujwal Kayande||University of Melbourne, Australia|
|Hean Tat Keh||Monash University, Australia|
|Joya Kemper||University of Auckland, New Zealand|
|Scott Koslow||Macquarie University, Australia|
|Hau Le||HCMC University of Technology, Vietnam|
|Christina Kwai Choi Lee||Federation University, Australia|
|Adam Lindgreen||Copenhagen Business School, Denmark|
|I-Ling Ling||National Chiayi University|
|Sharon Ng Sok Ling||Nanyang Technological University, Singapore|
|Vicki Little||Monash University Malaysia, Malaysia|
|Fang Liu||University of Western Australia, Australia|
|Vinh Lu||Australian National University, Australia|
|Ngoc Luu||University of Sussex, UK|
|Ashish Malik||University of Newcastle, Australia|
|Graham Massey||University of Technology Sydney, Australia|
|Janet McColl-Kennedy||University of Queensland, Australia|
|Valentyna Melnyk||UNSW Sydney, Australia|
|Bill Merrilees||Griffith University, Australia|
|Richard Mizersky||University of Western Australia, Australia|
|Pam Morrison||Australian National University, Australia|
|Doan T. Nguyen||Swinburne University of Technology, Australia|
|Nguyen Nguyen||University of Economics, HCMC, Vietnam|
|Aron O'Cass||Macquarie University, Australia|
|Harmen Oppewal||Monash University, Australia|
|Ravi Pappu||University of Queensland, Australia|
|Paul Patterson||UNSW Sydney, Australia|
|Hugh Pattinson||Western Sydney University, Australia|
|Michael Polonsky||Deakin University, Australia|
|Ali Quazi||University of Canberra, Australia|
|Pascale Quester||Adelaide University, Australia|
|John Roberts||UNSW Sydney, Australia|
|John Rossiter||Wollongong University, Australia|
|Rebekah Russell-Bennett||Queensland University of Technology, Australia|
|Sandeep Salunke||Queensland University of Technology, Australia|
|Anne-Marie Sassenberg||University of Southern Queensland, Australia|
|Yuri Seo||University of Auckland, New Zealand|
|Felix Septianto||University of Auckland, New Zealand|
|Byron Sharp||University of South Australia, Australia|
|Vida Siahtiri||Macquarie University, Australia|
|Young-seok Son||Hallym University, South Korea|
|Geoff Soutar||University of Western Australia, Australia|
|Gillian Sullivan-Mort||La Trobe University, Australia|
|Billy Sung||Curtin University, Australia|
|Jiraporn Surachartkumtonkun||Griffith University, Australia|
|Jill Sweeney||University of Western Australia, Australia|
|Park Thaichon||Griffith University, Australia|
|Peter Thirkell||Victoria University of Wellington , New Zealand|
|Mark Uncles||UNSW Sydney, Australia|
|Patrick van Esch||Western Sydney University, Australia|
|Harald van Heerde||UNSW Sydney, Australia|
|Steve Vargo||University of Hawaii, USA|
|Ekant Veer||University of Canterbury, New Zealand|
|Ranjit Voola||University of Sydney, Australia|
|Haizhong Wang||Sun Yat-sen University, China|
|Leah Watkins||University of Otago, New Zealand|
|Jay Weerawardena||Unversity of Queensland, Australia|
|Dean Wilkie||University of Adelaide, Australia|
|Ian Wilkinson||University of Sydney, Australia|
|Hume Winzar||Macquarie University, Australia|
|Jochen Wirtz||National University of Singapore, Singapore|
|Malcolm Wright||Massey University, New Zealand|
|Sheau-Fen Yap||Auckland University of Technology, New Zealand|
|Louise Young||University of Western Sydney, Australia|
|Chun Zhang||University of Vermont, USA|
Please read the guidelines below then visit the Journal’s submission site https://mc.manuscriptcentral.com/anz to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned. Remember you can log in to the submission site at any time to check on the progress of your paper through the peer review process.
SAGE Publishing is committed to disseminating high-quality research and engaged scholarship globally. As part of this commitment, we value Diversity and Inclusion in publishing. We therefore encourage submissions from a diverse range of authors from across all countries and backgrounds.
Only manuscripts of sufficient quality that meet the aims and scope of the Australasian Marketing Journal will be reviewed.
As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, and that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Please see our guidelines on prior publication and note that the Australasian Marketing Journal will consider submissions of papers that have been posted on preprint servers; please alert the Editorial Office when submitting (contact details are at the end of these guidelines) and include the DOI for the preprint in the designated field in the manuscript submission system. Authors should not post an updated version of their paper on the preprint server while it is being peer reviewed for possible publication in the Journal. If the article is accepted for publication, the author may re-use their work according to the Journal's author archiving policy.
If your paper is accepted, you must include a link on your preprint to the final version of your paper.
If you have any questions about publishing with SAGE, please visit the SAGE Journal Solutions Portal
This Journal is a member of the Committee on Publication Ethics.
- What do we publish?
1.1 Aims & Scope
1.2 Article types
1.3 Writing your paper
- Editorial policies
2.1 Peer review policy
2.5 Declaration of conflicting interests
2.6 Research ethics and patient consent
2.7 Reporting guidelines
2.8 Research Data
- Publishing policies
3.1 Publication ethics
3.2 Contributor's publishing agreement
3.3 Open access and author archiving
- Preparing your manuscript
4.2 Artwork, figures and other graphics
4.3 Supplemental material
4.4 Reference style
4.5 English language editing services
- Submitting your manuscript
5.2 Information required for completing your submission
- On acceptance and publication
6.1 SAGE Production
6.2 Online First publication
6.3 Access to your published article
6.4 Promoting your article
- Further information
7.1 Appealing the publication decision
Before submitting your manuscript to the Australasian Marketing Journal, please ensure you have read the Aims & Scope.
As a guide, articles should be between 4,000 and 8,000 words in length. A title of not more than 25 words should be provided, along with an abstract of 200 words or less. The abstract summarizes the key components of the manuscript, offering the reader a sample of the manuscript. Up to six keywords should be included which capture the principal topics and approach in the work.
The SAGE Author Gateway has some general advice and on how to get published, plus links to further resources.
1.3.1 Make your article discoverable
For information and guidance on how to make your article more discoverable, visit our Gateway page on How to Help Readers Find Your Article Online.
The Australasian Marketing Journal adheres to a rigorous double-blind reviewing policy in which the identity of both the reviewer and author are always concealed from both parties.
The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the Journal. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.
All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.
All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.
Please supply any personal acknowledgements separately to the main text to facilitate anonymous peer review.
The Australasian Marketing Journal requires all authors to acknowledge their funding in a consistent fashion under a separate heading. Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.
The Australasian Marketing Journal encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway.
Medical research involving human subjects must be conducted according to the World Medical Association Declaration of Helsinki.
Submitted manuscripts should conform to the ICMJE Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals, and all papers reporting animal and/or human studies must state in the methods section that the relevant ethics committee or institutional review board provided (or waived) approval. Please ensure that you have provided the full name and institution of the review committee, in addition to the approval number.
For research articles, authors are also required to state in the methods section whether participants provided informed consent and whether the consent was written or verbal.
Information on informed consent to report individual cases or case series should be included in the manuscript text. A statement is required regarding whether written informed consent for patient information and images to be published was provided by the patient(s) or a legally authorized representative. Please do not submit the patient’s actual written informed consent with your article, as this in itself breaches the patient’s confidentiality. The Journal requests that you confirm to us, in writing, that you have obtained written informed consent but the written consent itself should be held by the authors/investigators themselves, for example in a patient’s hospital record. The confirmatory letter may be uploaded with your submission as a separate file.
Please also refer to the ICMJE Recommendations for the Protection of Research Participants.
The relevant EQUATOR Network reporting guidelines should be followed depending on the type of study. For example, all randomized controlled trials submitted for publication should include a completed CONSORT flow chart as a cited figure and the completed CONSORT checklist should be uploaded with your submission as a supplementary file. Systematic reviews and meta-analyses should include the completed PRISMA flow chart as a cited figure and the completed PRISMA checklist should be uploaded with your submission as a supplementary file. The EQUATOR wizard can help you identify the appropriate guideline.
Other resources can be found at NLM’s Research Reporting Guidelines and Initiatives.
The journal is committed to facilitating openness, transparency and reproducibility of research, and has the following research data sharing policy. For more information, including FAQs please visit the SAGE Research Data policy pages.
Subject to appropriate ethical and legal considerations, authors are encouraged to:
- share your research data in a relevant public data repository
- include a data availability statement linking to your data. If it is not possible to share your data, we encourage you to consider using the statement to explain why it cannot be shared.
- cite this data in your research
SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway.
The Australasian Marketing Journal and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the Journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarized other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action.
3.1.2 Prior publication
If material has been previously published it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or if in doubt, contact the Editor at the address given below.
Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information please visit the SAGE Author Gateway.
The Australasian Marketing Journal offers optional open access publishing via the SAGE Choice programme. For more information please visit the SAGE Choice website. For information on funding body compliance, and depositing your article in repositories, please visit SAGE Publishing Policies on our Journal Author Gateway.
The preferred format for your manuscript is Word. LaTeX files are also accepted. A LaTex template is available on the Manuscript Submission Guidelines page of our Author Gateway.
For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines.
This Journal is able to host additional materials online (e.g. datasets, podcasts, videos, images etc.) alongside the full-text of the article. For more information please refer to our guidelines on submitting supplemental files.
4.4 Reference style
The Australasian Marketing Journal adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.
Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the Journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.
The Australasian Marketing Journal is hosted on SAGE Track, a web based online submission and peer review system powered by ScholarOne™ Manuscripts. Visit https://mc.manuscriptcentral.com/anz to login and submit your article online.
IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the Journal in the past year it is likely that you will have had an account created. For further guidance on submitting your manuscript online please visit ScholarOne Online Help.
As part of our commitment to ensuring an ethical, transparent and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a unique and persistent digital identifier that distinguishes researchers from every other researcher, even those who share the same name, and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities, ensuring that their work is recognized.
The collection of ORCID IDs from corresponding authors is now part of the submission process of this Journal. If you already have an ORCID ID you will be asked to associate that to your submission during the online submission process. We also strongly encourage all co-authors to link their ORCID ID to their accounts in our online peer review platforms. It takes seconds to do: click the link when prompted, sign into your ORCID account and our systems are automatically updated. Your ORCID ID will become part of your accepted publication’s metadata, making your work attributable to you and only you. Your ORCID ID is published with your article so that fellow researchers reading your work can link to your ORCID profile and from there link to your other publications.
You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. The affiliation listed in the manuscript should be the institution where the research was conducted. If an author has moved to a new institution since completing the research, the new affiliation can be included in a manuscript note at the end of the paper. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).
Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway.
Your SAGE Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be made available to the corresponding author via our editing portal SAGE Edit or by email, and corrections should be made directly or notified to us promptly. Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage all authors will be required to complete and sign a form authorising the change.
Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.
SAGE provides authors with online access to their final article.
Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice.
Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Australasian Marketing Journal editorial office as follows:
Editors have very broad discretion in determining whether an article is an appropriate fit for their journal. Many manuscripts are declined with a very general statement of the rejection decision. These decisions are not eligible for formal appeal unless the author believes the decision to reject the manuscript was based on an error in the review of the article, in which case the author may appeal the decision by providing the Editor with a detailed written description of the error they believe occurred.
If an author believes the decision regarding their manuscript was affected by a publication ethics breach, the author may contact the publisher with a detailed written description of their concern, and information supporting the concern, at email@example.com