Cases in Online Interview Research

Cases in Online Interview Research

Companion Website

© 2012 | 400 pages | SAGE Publications, Inc


"This is foundational and state-of-the-art for online interviewing methods and technologies…. I salute all of the participants for doing such a wonderful job with it."—John M. Johnson, Arizona State University

"The editor has made meticulous efforts to place the various chapters within a useful grid of interpretation, and this will aid readers' understanding and use of the material."—S.E. Bennett, Carleton University

In an era of constrained research budgets, online interviewing opens up immense possibilities: A researcher can literally conduct a global study without ever leaving home. But more than a decade after these technologies started to become available, there are still few studies on how to utilize online interviews in research. This book provides 10 cases of research conducted using online interviews, with data collected through text-based, videoconferencing, multichannel meeting, and immersive 3-D environments. Each case is followed by two commentaries: one from another expert contributor, the second from Janet Salmons as editor.

A open-access companion website at provides sample syllabi, assignment ideas, links to other work by the book's contributors, and guidelines for utilizing the book's E-Interview Research Framework.

Cases in Online Interview Research is an ideal companion to Janet Salmons' Online Interviews in Real Time, also from SAGE.

Visit for additional tools, including sample syllabi, research tips and much more.

Check out Janet Salmons recent webinar on Online Interviewing.

Janet Salmons
Chapter 1. Designing and Conducting Research With Online Interviews
Part I. Interview Research With Social Media Tools
Sally Bishai
Chapter 2. Case: Blog Like an Egyptian
Allison Deegan
Chapter 3. Case: Stranger in a Strange Land: The Challenges and Benefits of Online Interviews in the Social Networking Space
Part II. Interview Research in Virtual Worlds
Jonathan Cabiria
Chapter 4. Case: Interviewing in Virtual Worlds: An Application of Best Practices
Ann Randall
Chapter 5. Case: Beneficial Interview Effects in Virtual Worlds: A Case Study
Taryn Stanko and Jonathon Richter
Chapter 6. Case: Learning to Work In-World: Conducting Qualitative Research in Virtual Worlds Using In-Depth Interviews
Patricia Wall, Jonas Karlsson, Zahra Langford, Tong Sun, Wei Peng, Eric Bier, Christian Overland, Mike Butman, Suzanne Fischer and Lisa Korzetz
Chapter 7. Case: Guides and Visitors: Capturing Stories in Virtual-World and Interactive Web Experiences
Part III. Hybrid On- and Offline Interviews: Videoconference, Text, Meeting Tools, E-Mail, and Face-To-Face Interviews
Wendy L. Kraglund-Gauthier
Chapter 8. Case: Transitioning from F2F to Online Instruction: Putting the Action Into Online Research
Lynn Wilson
Chapter 9. Case: Integrated Interdisciplinary Online Interviews in Science and Health: The Climate and Health Literacy Project
Nellie Deutsch
Chapter 10. Case: Implementing Technology in Blended Learning Courses
Sally Dowling
Chapter 11. Case: Online Asynchronous and Face-to-Face Interviewing: Comparing Methods for Exploring Women's Experiences of Breastfeeding Long Term
Part IV. Reflections on E-Interview Research
Janet Salmons
Chapter 12. Building the Bike While Riding It: Creating E-Interview Methods While Conducting Research A Meta-Synthesis of the Cases


Companion Web Site

A open-access companion website at provides:

  • sample syllabi
  • assignment ideas
  • links to other work by the book’s contributors
  • guidelines for utilizing the book’s E-Interview Research Framework

Chose another text

Dr Carie Lambert
School Of Arts Humanities, University Of Texas At Dallas
March 16, 2015

I adopted Creswell's textbook (also Sage) instead, because it is broader in scope.

Professor Gail Grainne Whitchurch
Communications Dept, Indiana University / Purdue University at Indiana
September 19, 2012

Students loved it and found it very relevant. This is the first book I found that addressed the differences between online research and f2f. Especially good at covering the IRB procedures.

Dr Anne-Marie Armstrong
Computer Science Dept, Colorado Technology University - Colorado Springs
February 9, 2012
Key features

Key Features

  • Provides the E-Interview Research Framework, a conceptual framework that includes practical questions for analyzing the cases and other research
  • Features case studies from diverse disciplines using different methodologies, allowing readers to experience a wide range of issues, dilemmas and approaches
  • Presents each case in a consistent format, allowing readers to compare and contrast specific aspects of each study
  • Includes extensive use of visual diagrams, helping communicate abstract ideas in a cogent, understandable way


For instructors

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ISBN: 9781412991803

This title is also available on SAGE Research Methods, the ultimate digital methods library. If your library doesn’t have access, ask your librarian to start a trial.