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International Entrepreneurship
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International Entrepreneurship
Starting, Developing, and Managing a Global Venture

Third Edition
Additional resources:

Courses:
Entrepreneurship

July 2015 | 440 pages | SAGE Publications, Inc
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture gives entrepreneurs the tools they need to successfully launch international ventures in today’s hypercompetitive world. Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs. The Third Edition provides increased attention to culture and reflects recent changes in our increasingly globalized world. Readers will also be exposed to new cases featuring international activities of entrepreneurs and ventures throughout the world.     

 
Chapter 1: Importance of International Entrepreneurship
Profile: RidingO

 
Chapter Objectives

 
Introduction

 
International Versus Domestic Entrepreneurship

 
Motivations to Go Global

 
Traits of an International Entrepreneur

 
The Importance of Global Business

 
Summary

 
 
Chapter 2: Globalization and the International Environment
Profile: Virgin Australia Airlines

 
Chapter Objectives

 
Introduction

 
Strategic Effects of Going Global

 
Strategic Issues

 
Important Considerations

 
Summary

 
 
Chapter 3: Cultures and International Entrepreneurship
Profile: Miyako Hotels & Resorts

 
Chapter Objectives

 
Introduction

 
Nature of Culture

 
Seven Cultural Determinants

 
Summary

 
 
Chapter 4: The Global Monetary System
Profile: MTN

 
Chapter Objectives

 
Introduction

 
Foreign Exchange

 
Aspects of the Foreign Exchange Market

 
Nature of the Foreign Exchange Market

 
Foreign Exchange Rate Fluctuations

 
The Global Capital Market

 
Balance of Payments

 
Role of the International Monetary Fund and World Bank

 
Trade Financing

 
Summary

 
 
Chapter 5: Selecting International Business Opportunities
Profile: YPlan

 
Chapter Objectives

 
Introduction

 
Foreign Market Selection Model

 
Developing Foreign Market Indicators

 
Primary Versus Secondary Foreign Market Data

 
Sources of Country Market Data

 
Competitive Positioning

 
International Competitive Information

 
Summary

 
 
Chapter 6: Developing the Global Business Plan
Profile: Aentropico

 
Chapter Objectives

 
Introduction

 
Opportunity Assessment Plan

 
Purpose of a Global Business Plan

 
Summary

 
 
Chapter 7: International Legal Concerns
Profile: Spotify

 
Chapter Objectives

 
Introduction

 
Political Activity

 
Political Risk

 
Legal Considerations and Regulations

 
Intellectual Property and Organizational Form

 
Patents

 
Trademarks

 
Copyright

 
Trade Secrets

 
Licensing

 
Contracts

 
Business Ethics in a Global Setting

 
Summary

 
 
Chapter 8: Alternative Entry Strategies
Profile: vente-privee

 
Chapter Objectives

 
Introduction

 
Formulating the Global Strategy

 
Timing of Market Entry

 
Scale of Entry

 
Foreign Market Entry Modes

 
Entrepreneurial Partnering

 
Summary

 
 
Chapter 9: Global Marketing and R&D
Profile: Nando’s

 
Chapter Objectives

 
Introduction

 
Technological Environment

 
Product Policy and Total Quality

 
International Research and Development

 
Developing the Global Marketing Mix

 
Summary

 
 
Chapter 10: Global Human Resource Management
Profile: Haier

 
Chapter Objectives

 
Introduction

 
Motivation Across Cultures

 
Sources and Types of Human Capital

 
Selection Criteria

 
The Global Mindset

 
Selection Procedures

 
Virtual Teams

 
Compensation Policies

 
The Hiring Process

 
Summary

 
 
Chapter 11: Implementing and Managing a Global Entrepreneurial Strategy
Profile: Globant

 
Chapter Objectives

 
Introduction

 
Global Strategic Planning

 
Global Organizational Structure

 
Overall Organizational Structure

 
Organizational Structure and Degree of Centralization

 
Controlling the Global Venture

 
Managing Chaos

 
Summary

 

Supplements

Instructor Resource Site
Calling all instructors!
It’s easy to log on to SAGE’s password-protected Instructor Teaching Site at http://study.sagepub.com/hisrich3e for complete and protected access to all text-specific Instructor Resources for International Entrepreneurship, Third Edition, by Robert D. Hisrich. Simply provide your institutional information for verification and within 72 hours you’ll be able to use your login information for any SAGE title! 

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Instructor Resources include the following:
  • Teaching notes for the case studies
  • Sample answers to in-text discussion questions
  • Sample answers to in-text exercises
  • A sample business plan

“International Entrepreneurship combines the most relevant international business topics together into an entrepreneurship textbook. The textbook is a key resource to my global entrepreneurship course.”

R. Greg Bell
University of Dallas

“The Most Comprehensive International Entrepreneurship Solution: Concepts, Implications and Cases.”

Kayvan Miri Lavassani
North Carolina Central University

“This book is a good vehicle for exploring the broad issues involved in launching and growing a business that spans national borders and cultural groups.”

Richard Linowes
American University

This is comprehensive compedium of knowledge on international business strategy with a specific spin towards entrepreneurship. As such it represents a vital piece of material for entrepreneurship students on an internationally oriented programme.

Professor Paul Sudnik
Business Administration , Munich University of Applied Sciences
December 11, 2016

There have been limited text books about International Entrepreneurship, thus the book is an oasis in the dessert. It covers essential topics in International Entrepreneurship. The cases are comprehensive covering the topics, as well.

Mrs Zulaicha Parastuty
Business Administration , Alpen-Adria-Universitaet Klagenfurt
October 16, 2015
Key features

NEW TO THIS EDITION:    

  • New global case studies from recent entrepreneurial ventures illustrate relevant application of the principles in the modern market
  • New profiles of global entrepreneurs throughout the world start each chapter to inspire readers and keep them engaged with the material
  • New coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams  

KEY FEATURES:    

  • Chapter-opening profiles feature a global entrepreneur or a global entrepreneurial venture to set the scene for the issues that follow
  • Eleven real-life cases at the end of the book profile global entrepreneurs from a wide range of countries who are creating and growing ventures in a variety of industries
  • Exercises, discussion questions, and suggestions for additional reading provide readers with hands-on learning opportunities and ideas for future research

Sample Materials & Chapters

Chapter 5

Chapter 6


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