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Journal of International Marketing

Journal of International Marketing

Published in Association with American Marketing Association

eISSN: 15477215 | ISSN: 1069031X | Current volume: 29 | Current issue: 4 Frequency: Quarterly
Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

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JIM focuses on marketing topics within an international context. In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) or (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries). Both the editor and the reviewers are less positive to studies that are not deemed as fitting within one of these two general domains (e.g., a study of Chinese consumer perceptions of Chinese brands). If an approach outside the two general domains is undertaken in a study, it is incumbent on the authors to clearly demonstrate the importance of the work to the field of international marketing.

JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisors, licensors, and facilitators in international business (e.g., freight forwarders). Equal attention is given to small and large company players (e.g., multinational corporations) as well as to all modes of international business entry (e.g., exporting, contractual arrangements, direct investment). Discussion of newer forms of cross-border business activity, such as strategic alliances and global sourcing, is also encouraged. JIM also aims to advance the exploration of issues that include the implications of customer orientation in multinational business, cross-cultural market segmentation, and market research.

Kelly Hewett University of Tennessee, USA
Vice President of Publications
Ronald Paul Hill Kogod School of Business, American University, USA
Advisory Board
Robin Coulter University of Connecticut, USA
David Griffith Texas A&M University, USA
Satish Jayachandran University of South Carolina, USA
V. Kumar St. John’s University, USA
Donald R. Lehmann Columbia University, USA
Russ Winer New York University, USA
Associate Editors
Katrijn Gielens University of North Carolina, USA
Amir Grinstein Northeastern University, USA
Michael Haenlein ESCP Europe, France
Peter Magnusson University of Alabama, USA
Babu John Mariadoss Texas Tech University, USA
Matthew Robson Cardiff University, UK
Yuliya Strizhakova Rutgers University, USA
Editorial Review Board
James Agarwal University of Calgary, Canada
Lyn Amine St. Louis University, USA
Kersi Antia Western University, USA
Abdul R. Ashraf Brock University, Canada
Preet Aulakh York University, Canada
Bilge Aykol Dokuz Eylül University, Turkey
Cem Bahadir University of North Carolina at Greensboro, USA
George Balabanis City University London, UK
Fabian Bartsch Montpellier Business School, France
Brittney Bauer Loyola University New Orleans, USA
Joshua T. Beck University of Oregon, USA
Sundar Bharadwaj University of Georgia, USA
Benjamin Boeuf IÉSEG, France
Josko Brakus University of Leeds, UK
Keith Brouthers King’s College, London, UK
S Tamer Cavusgil Georgia State University, USA
Brian Chabowski University of Tulsa, USA
Sylvie Chetty Uppsala University, Sweden
Bennett Chi Kin Yim Hong Kong University, Hong Kong
Vasileios (Bill) Davvetas University of Leeds, UK
Adamantios Diamantopoulos University of Vienna, Austria
Claudiu Dimofte San Diego State University, USA
Meike Eilert University of Kentucky, USA
Anton Fenik Grand Valley State University, USA
John Ford Old Dominion University, USA
Peter Gabrielsson University of Vaasa, Finland
Hongzhi Gao Victoria University of Wellington, New Zealand
David Gilliland Colorado State University, USA
Justina Gineikiene Vilnius University, Lithuania
Gary Gregory University of New South Wales, Australia
Andreas Grein Baruch College, USA
Verena Gruber HEC Montréal, Canada
Abhijit Guha University of South Carolina, USA
Xiaoling Guo University of International Business and Economics, China
Shaphali Gupta Management Development Institute, Gurgaon, India
Zeynep Gürhan-Canli Koç University, Turkey
Francisco Guzman University of North Texas, USA
Georgios Halkias Technical University of Munich, Germany
Jan Heide University of Wisconsin - Madison, USA
Neil Herndon South China University of Technology, China
Mikael Hilmersson Linnaeus University, Sweden
Linda Hui Shi University of Victoria, Canada
Magnus Hultman University of Leeds, UK
Fernando Jiménez University of Texas at El Paso, USA
Brett Josephson George Mason University, USA
Alexander Josiassen Copenhagen Business School, Denmark
Daekwan Kim Florida State University, USA
Jung S. Kim Bloomsburg University of Pennsylvania, USA
Ahmet Kirca Michigan State University, USA
Gary Knight Willamette University, USA
Nicole Koschate-Fischer Universität Erlangen–Nürnberg, Germany
Thomas Kramer University of California, Riverside, USA
Alexander Krasnikov Loyola University Chicago, USA
Hannah Lee Miami University, USA
Richard Lee University of South Australia, Australia
Constantinos N. Leonidou University of Leeds, UK
Leonidas Leonidou University of Cyprus, Cyprus
Oscar Martín Martín Public University of Navarra, Spain
Bruce Money Brigham Young University, USA
Neil Morgan Indiana University, USA
Robert Morgan Cardiff University, UK
Susan Mudambi Temple University, USA
Janet Murray University of Missouri - St. Louis, USA
Giuseppe Musarra University of Leeds, UK
Cheryl Nakata University of North Carolina at Greensboro, USA
Pravin Nath Clemson University, USA
Jaime Noriega DePaul University, USA
Anita Pansari Michigan State University, USA
Nicolas Papadopoulos Carleton University, Canada
Ravi Pappu University of Queensland, Australia
Audhesh Paswan University of North Texas, USA
Annie Peng Cui West Virginia University, USA
Alexander Rusetski York University, Canada
Ruta Ruzeviciute University of Tennessee, USA
Saeed Samiee University of Tulsa, USA
Lisa Scheer University of Missouri - Columbia, USA
Bodo Schlegelmilch Vienna University of Economics and Business, Austria
Matthew Shaner University of Mississippi, USA
Amalesh Sharma Texas A&M University, USA
Rebecca Slotegraaf Indiana University, USA
Carlos Sousa Durham University, UK
Stavroula Spyropoulou University of Leeds, UK
Jan-Benedict Steenkamp University of North Carolina at Chapel Hill, USA
Scott Swain Clemson University, USA
Charles R. Taylor Villanova University, USA
Felipe Thomaz University of Oxford, UK
Narongsak Thongpapanl Brock University, Canada
Annette Tower Clemson University, USA
Ana Valenzuela Baruch College, USA
P. Rajan Varadarajan Texas A&M University, USA
Kevin Voss Oklahoma State University, USA
Jack Wei University of West Georgia, USA
Stanford Westjohn University of Toledo, USA
Scott Widmier Kennesaw State University, USA
Yazhen (Sophie) Xiao University of Tennessee, USA
Goksel Yalcinkaya University of New Hampshire, USA
Gerald Yong Gao University of Missouri - St. Louis, USA
Srdan Zdravkovic Bryant University, USA
Katharina Zeugner-Roth IÉSEG School of Management, France
Haisu Zhang New Jersey Institute of Technology, USA
AMA Editorial Staff
Russ Klein Chief Executive Officer
David Klein Chief Content Officer
Matt Weingarden Vice President, Communities and Journals
Marilyn Stone Senior Managing Editor
Michelle Kritselis Associate Managing Editor
T.J. Anderson Production Editor
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  • All manuscripts must be submitted online through Manuscript Central at Submissions that arrive via mail or e-mail will not be processed for review.

    First-time authors will be required to create a Manuscript Central user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction. If you have any questions, please contact us at

    Review AMA Editorial Policies and Procedures before submitting your manuscript.



    File Types: Word (except Word 2007), RTF, or PDF.
    Font: 12 point, Times New Roman
    Text: Double-spaced, left-justified
    Page Layout: 1-inch margins on all sides with page numbers in the upper right corner and no header/footer
    Page Maximum: 50 pages, properly formatted and inclusive of title, abstract, keywords, text, references, tables, figures, and appendixes.




    JIM manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on their clarity and whether they can be read and understood. JIM readers have varied backgrounds. Thus, the following guidelines should be followed:

    • Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
    • Reduce the discussion of methodology to a minimum. JIM readers are most interested in implication for managerial action.
    • Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember: The journal is designed to be read, not deciphered.
    • Keep sentences short so the reader does not get lost before the end of a sentence.



    To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.

    FILE 1: Title Page

    1. title
    2. author(s) name, title, institution, address, telephone number, and e-mail address
    3. author(s) note
    4. acknowledgment
    5. financial disclosure, if applicable

    FILE 2: Main Document

    Page 1:

    1. title
    2. abstract
    3. keywords

    Page 2 and on, with each new element beginning on its own page:

    1. main text
    2. references
    3. endnotes
    4. tables
    5. figures
    6. appendixes



    The title should not exceed 25 words.

    The abstract is limited to 175 words and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.

    Include 4–5 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the “Topics/Methods” that are selected in Manuscript Central upon submission.

    Main Text
    Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.

    • PRIMARY HEADING: Flush left, capitalized, and boldface, with an extra return before and after.
    • SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in bold. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
    • TERTIARY HEADING: Left justified and indented with title-style capitalization (first letter of each word) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one tertiary heading is used, the heading should be excluded.

    References begin on their own page and are listed in alphabetical order by the first author’s last name. Only references cited within the text are included.

    Citations in the text should be by the author's last name and year of publication enclosed in parentheses without punctuation: (Thorelli 1960). If a particular page, section, or equation is cited, it should also be placed in the parentheses: (Thorelli 1960, p. 112) or (Thorelli 1960, Table 1). For multiple authors, use the full citation always for up to three authors; for four or more authors, use the first author's name followed by "et al" (no italics). A series of citations should be listed in alphabetical order and separated by semicolons: (Terpstra 1961; Thorelli 1960; Welch 1981).

    See the Accepted Manuscript Preparation page for reference style and examples.

    Endnotes should be numbered consecutively on a separate page and should be used sparingly. Most articles have no more than 10 endnotes, and they should not exceed 40 words in length. JIM does not use footnotes.

    Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear.

    Figures should not appear within the text but follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text (“Insert Figure 1 about here”). Figures must be numbered in the order in which they are to appear. The term “figure” refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.

    If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.​​

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