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Journal of Marketing Education
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Journal of Marketing Education


Editor
Donald R. Bacon University of Denver, USA

Other Titles in:
Marketing

eISSN: 15526550 | ISSN: 02734753 | Current volume: 39 | Current issue: 3 Frequency: 3 Times/Year

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The Journal of Marketing Education is the leading international scholarly journal publishing articles on the latest techniques in marketing education, emphasizing effective teaching methods and new course content and effective teaching methods. The journal also addresses such professional issues as development of the curriculum, career development and the state of the profession.

The Journal of Marketing Education provides a forum for the exchange of research results, ideas, information and experiences related to the process of educating students of marketing and advertising.

This journal is a member of the Committee on Publication Ethics (COPE).

The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities.

The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education. The journal also publishes articles that address various professional issues of importance to marketing faculty members. The readership of the Journal of Marketing Education is international in scope with significant representation in university libraries.

Editor
Donald R. Bacon University of Denver, USA
Associate Editors
Victoria Crittenden Babson University, USA
James W. Peltier University of Wisconsin–Whitewater, USA
Michelle D. Steward Wake Forest University, USA
Mark Young Winona State University, USA
Editorial Board
David Ackerman California State University, Northridge, USA
Abdul Ali Babson College, USA
Ramon A. Avila Ball State University, USA
Andy Aylesworth Bentley College, USA
Laurie Babin The University of Louisiana at Monroe, USA
Terri Feldman Barr Miami University, USA
Sharon E. Beatty University of Alabama, USA
George Belch San Diego State University, California
Les Carlson Clemson University, USA
Larry B. Chonko The University of Texas at Arlington, USA
Irvine "Bud" Clark III James Madison University, USA
Dennis E. Clayson University of Northern Iowa, USA
Georgiana Craciun Duquesne University, USA
Shannon Cummins University of Wisconsin-Whitewater, USA
John R. Dickinson University of Windsor, Ontario, Canada
Andrea Dixon Baylor University, USA
Angela R. Dobele RMIT University, Australia
O. C. Ferrell Belmont University, USA
Howard Forman California State University, Fullerton, USA
John P. Fraedrich Southern Illinois University, USA
Lynne Freeman University of Technology, Sydney, Australia
Gregory Gazda University of San Diego, USA
Neil Granitz California State University, Fullerton, USA
Luke Greenacre University of South Australia, Australia
Dwayne D. Gremler Bowling Green State University, Ohio, USA
Dennis Guseman CSU San Marcos, USA
Kevin Gwinner Kansas State University, USA
Debra Haley Southeastern Oklahoma State University, USA
David E. Hansen Texas Southern University, USA
Robert S. Heiser University of Southern Maine, USA
Daire Hooper Dublin Institute of Technology, Ireland
H. Rika Houston California State University, Los Angeles, USA
Mark Houston Texas A&M University, USA
Minna-Maarit Jaskari University of Vaasa, Finland
Colin Jevons Monash University, Australia
Fahri Karakaya University of Massachusetts-Dartmouth, USA
Gary L. Karns Seattle Pacific University, USA
Karen Norman Kennedy University of Alabama at Birmingham, USA
Stephen Koernig DePaul University, USA
Bodo Lang University of Auckland Business School, Auckland, New Zealand
William J. Lundstrom Cleveland State University, Cleveland, Ohio
Michael R. Luthy Bellarmine University, USA
Carlo Mari University of Molise, Italy
Jeffrey Meyer Bowling Green State University, USA
Adam J. Mills Loyola University New Orleans, USA
William C. Moncrief Texas Christian University, Fort Worth, USA
Keith B. Murray Bryant College, USA
William T. Neese Troy University, USA
Wayne Neu California State University San Marcos, USA
Sarath A. Nonis Arkansas State University, USA
Sak Onkvisit San Jose State University, USA
Angela Paladino The University of Melbourne, Victoria, Australia
Ed Petkus Ramapo College of New Jersey, Mahwah, NJ, USA
Susan M. Petroshius Bowling Green State University, USA
Leyland Pitt Simon Fraser University, Canada
Michael Jay Polonsky Deakin University, Australia
Stephen P. Ramocki Rhode Island College, USA
James Reardon University of Northern Colorado, USA
Janelle Rose James Cook University, Queensland, Australia
Sharyn Rundle-Thiele Griffith University, Queensland, Australia
Jack Schibrowsky University of Nevada, Las Vegas, USA
Anusorn Singhapakdi Old Dominion University, USA
Denise T. Smart Texas State University, San Marcos, USA
George S. Spais Hellenic Open University, Greece
Harlan Spotts Western New England College, USA
Kimberly Taylor Florida International University, USA
L.P. Douglas Tseng Portland State University, USA
Stuart Van Auken Florida Gulf Coast University, USA
Marc G. Weinberger University of Massachusetts, Amherst, USA
Charles M. Wood University of Tulsa, USA
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  • Manuscript Submission Guidelines: Journal of Marketing Education

    This Journal is a member of the Committee on Publication Ethics

    This Journal recommends that authors follow the Recommendations for the Conduct, Reporting, Editing, and Publication of Scholarly Work in Medical Journals formulated by the International Committee of Medical Journal Editors (ICMJE).

    Please read the guidelines below then visit the Journal’s submission site https://mc.manuscriptcentral.com/jmed to upload your manuscript. Please note that manuscripts not conforming to these guidelines may be returned.

    Only manuscripts of sufficient quality that meet the aims and scope of Journal of Marketing Education will be reviewed.

    There are no fees payable to submit or publish in this journal.

    As part of the submission process you will be required to warrant that you are submitting your original work, that you have the rights in the work, that you are submitting the work for first publication in the Journal and that it is not being considered for publication elsewhere and has not already been published elsewhere. Publication of a one-page abstract of the manuscript in conference proceedings will not preclude consideration for publication in the Journal of Marketing Education.  You will also be required to warrant that you have obtained and can supply all necessary permissions for the reproduction of any copyright works not owned by you.

    1. What do we publish?

      1.1    Aims & Scope

      1.2    Article types

      1.3    Writing your paper

    2. Editorial policies

      2.1 Peer review policy

      2.2 Authorship

      2.3 Acknowledgements

      2.4 Funding

      2.5 Declaration of conflicting interests

      2.6 Research ethics and patient consent

    3.  Publishing polices

      3.1    Publication ethics

      3.2    Contributor’s publishing agreement

      3.3    Open access and author archiving

    4. Preparing your manuscript

      4.1 Formatting

      4.2 Artwork, figures and other graphics

      4.3 Supplementary material

      4.4 Reference style

      4.5 English language editing services

    5. Submitting your manuscript

      5.1 ORCID

      5.2 Information required for completing your submission

      5.3 Permissions

    6. On acceptance and publication

      6.1 SAGE Production

      6.2 Online First publication

      6.3 Access to your published article

      6.4 Promoting your article

    7. Further information

    1. What do we publish?

    1.1 Aims & Scope

    Before submitting your manuscript to the Journal of Marketing Education, please ensure you have read the Aims & Scope.

    1.2 Article types

    Manuscripts ordinarily should be between 4,000 and 7,000 words (15 to 30 pages), plus appropriate references, tables, and other supporting materials. Authors should strive for conciseness, readability, and a high density of contribution per page. Manuscripts are judged using the following seven criteria:

    1. Overall contribution to the marketing education literature
    2. Significance of the topic to marketing education 
    3. Adequacy of literature review 
    4. Conceptual rigor 
    5. Content organization 
    6. Writing quality 
    7. Strength of implications

    Empirical manuscripts are also judged on methodological appropriateness and rigor, data analysis quality, and presentation of results and outcomes. When discussing learning outcomes in a paper, be sure to distinguish between actual and perceived learning (see the editorial by Bacon in the April, 2016 issue of Journal of Marketing Education, available at http://journals.sagepub.com/doi/full/10.1177/0273475316636732).

    There is currently no limit to the number of references allowed for submissions to the Journal of Marketing Education.

    1.3 Writing your paper

    The SAGE Author Gateway has some general advice and on how to get published, plus links to further resources.

    1.3.1 Make your article discoverable

    When writing up your paper, think about how you can make it discoverable. The title, keywords and abstract are key to ensuring readers find your article through search engines such as Google. For information and guidance on how best to title your article, write your abstract and select your keywords, have a look at this page on the Gateway: How to Help Readers Find Your Article Online

    2. Editorial policies

    2.1 Peer review policy

    Manuscripts are normally desk reviewed by the editor and acknowledged within one week of receipt. If the manuscript passes this desk review, they are forwarded to two or three reviewers for a formal evaluation following a double-blind procedure. Those reviews are usually completed within five weeks. Authors of nonrejected manuscripts can expect an invitation to make and submit either a major or minor revision. Major revisions are returned to the original reviewers, whereas minor revisions may or may not be sent to the reviewers depending on the editor’s judgment. All accepted manuscripts are currently being published within one year of acceptance. At the present time, the Journal publishes approximately one in five manuscripts received for review. The Editor or members of the Editorial Board may occasionally submit their own manuscripts for possible publication in the journal. In these cases, the peer review process will be managed by alternative members of the Board and the submitting Editor/Board member will have no involvement in the decision-making process.

    2.2 Authorship

    All parties who have made a substantive contribution to the article should be listed as authors. Principal authorship, authorship order, and other publication credits should be based on the relative scientific or professional contributions of the individuals involved, regardless of their status. A student is usually listed as principal author on any multiple-authored publication that substantially derives from the student’s dissertation or thesis.

    2.3 Acknowledgements

    All contributors who do not meet the criteria for authorship should be listed in an Acknowledgements section. Examples of those who might be acknowledged include a person who provided purely technical help, or a department chair who provided only general support.

    Please supply any personal acknowledgements on the cover page, separate from the main text, to facilitate anonymous peer review.

    2.4 Funding

    The Journal of Marketing Education requires all authors to acknowledge their funding in a consistent fashion under a separate heading.  Please visit the Funding Acknowledgements page on the SAGE Journal Author Gateway to confirm the format of the acknowledgment text in the event of funding, or state that: This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

    2.5 Declaration of conflicting interests

    The Journal of Marketing Education encourages authors to include a declaration of any conflicting interests and recommends you review the good practice guidelines on the SAGE Journal Author Gateway

    Please ensure that a ‘Declaration of Conflicting Interests’ statement is included at the end of your manuscript, after any acknowledgements and prior to the references. If no conflict exists, please state that ‘The Author(s) declare(s) that there is no conflict of interest’.

    For guidance on conflict of interest statements, please see the ICMJE recommendations here

    2.6 Research ethics and human subject consent

    Authors are strongly encouraged to work with the Institutional Review Board (IRB) at their schools to ensure protection of human subjects.  Authors are encouraged to state in the methods section that the relevant Ethics Committee or IRB provided (or waived) approval, whether participants provided informed consent, and whether the consent was written or verbal.

    Please also refer to the ICMJE Recommendations for the Protection of Research Participants

    3. Publishing Policies

    3.1 Publication ethics

    SAGE is committed to upholding the integrity of the academic record. We encourage authors to refer to the Committee on Publication Ethics’ International Standards for Authors and view the Publication Ethics page on the SAGE Author Gateway

    3.1.1 Plagiarism

    The Journal of Marketing Education and SAGE take issues of copyright infringement, plagiarism or other breaches of best practice in publication very seriously. We seek to protect the rights of our authors and we always investigate claims of plagiarism or misuse of published articles. Equally, we seek to protect the reputation of the journal against malpractice. Submitted articles may be checked with duplication-checking software. Where an article, for example, is found to have plagiarised other work or included third-party copyright material without permission or with insufficient acknowledgement, or where the authorship of the article is contested, we reserve the right to take action including, but not limited to: publishing an erratum or corrigendum (correction); retracting the article; taking up the matter with the head of department or dean of the author's institution and/or relevant academic bodies or societies; or taking appropriate legal action.  Sentences or phrases copied directly from previously published work must be included in quotation marks with the appropriate reference cited in text, following APA style guidelines. 

    3.1.2 Prior publication

    If material has been previously published it is not generally acceptable for publication in a SAGE journal. However, there are certain circumstances where previously published material can be considered for publication. Please refer to the guidance on the SAGE Author Gateway or if in doubt, contact the Editor at the address given below.

    3.2 Contributor’s publishing agreement 

    Before publication, SAGE requires the author as the rights holder to sign a Journal Contributor’s Publishing Agreement. SAGE’s Journal Contributor’s Publishing Agreement is an exclusive licence agreement which means that the author retains copyright in the work but grants SAGE the sole and exclusive right and licence to publish for the full legal term of copyright. Exceptions may exist where an assignment of copyright is required or preferred by a proprietor other than SAGE. In this case copyright in the work will be assigned from the author to the society. For more information please visit the SAGE Author Gateway

    3.3 Open access and author archiving

    The Journal of Marketing Education offers optional open access publishing via the SAGE Choice programme. For more information please visit the SAGE Choice website. For information on funding body compliance, and depositing your article in repositories, please visit SAGE Publishing Policies on our Journal Author Gateway.

    4. Preparing your manuscript for submission     

    4.1 Formatting

    All manuscripts submitted to the Journal of Marketing Education must follow the general guidelines of the Publication Manual of the American Psychological Association (APA). Manuscripts must be double-spaced, including the title page, abstract, text, quotes, acknowledgements, references, footnotes, appendices, tables, and figure captions.  The first line of all new paragraphs should be indented and no extra blank lines should be inserted between paragraphs. When appropriate, use subheadings to organize lengthy presentations. Tables and figures should not be embedded in the text, but should be included as separate pages. When reporting group differences or relationships between variables, report effect sizes such as Cohen’s d, partial eta-squared, or standardized regression coefficients in addition to statistical test results.  It is in the author’s best interest to submit a manuscript already using this style.

    The preferred format for your manuscript is Word. LaTeX files are also accepted. Word and (La)Tex templates are available on the Manuscript Submission Guidelines page of our Author Gateway.

    4.2 Artwork, figures and other graphics

    For guidance on the preparation of illustrations, pictures and graphs in electronic format, please visit SAGE’s Manuscript Submission Guidelines 

    Figures supplied in color will appear in color online, are printed in black and white in the print version of the Journal.  Authors should keep this in mind when creating graphics.

    4.3 Supplementary material

    This journal is able to host additional materials online (e.g. datasets, podcasts, videos, images etc) alongside the full-text of the article. For more information please refer to our guidelines on submitting supplementary files

    4.4 Reference style

    The Journal of Marketing Education adheres to the APA reference style. View the APA guidelines to ensure your manuscript conforms to this reference style.

    4.5 English language editing services

    Authors seeking assistance with English language editing, translation, or figure and manuscript formatting to fit the journal’s specifications should consider using SAGE Language Services. Visit SAGE Language Services on our Journal Author Gateway for further information.

    5. Submitting your manuscript

    The Journal of Marketing Education is hosted on SAGE Track, a web based online submission and peer review system powered by ScholarOne™ Manuscripts.  The online submission system requires two files. One file should include the manuscript and all its tables, figures, and so on. This file must not contain any information that would identify the author(s). The second file is the cover page, including the manuscript’s title and author information (including affiliations) and any acknowledgements. Submit both documents through https://mc.manuscriptcentral.com/jmed.

    IMPORTANT: Please check whether you already have an account in the system before trying to create a new one. If you have reviewed or authored for the journal in the past year it is likely that you will have had an account created.  For further guidance on submitting your manuscript online please visit ScholarOne

    5.1 ORCID

    As part of our commitment to ensuring an ethical, transparent and fair peer review process SAGE is a supporting member of ORCID, the Open Researcher and Contributor ID. ORCID provides a persistent digital identifier that distinguishes researchers from every other researcher and, through integration in key research workflows such as manuscript and grant submission, supports automated linkages between researchers and their professional activities ensuring that their work is recognised.

    We encourage all authors to add their ORCIDs to their SAGE Track accounts and include their ORCIDs as part of the submission process. If you don’t already have one you can create one here

    5.2 Information required for completing your submission

    You will be asked to provide contact details and academic affiliations for all co-authors via the submission system and identify who is to be the corresponding author. These details must match what appears on your manuscript. At this stage please ensure you have included all the required statements and declarations and uploaded any additional supplementary files (including reporting guidelines where relevant).

    5.3 Permissions

    Please also ensure that you have obtained any necessary permission from copyright holders for reproducing any illustrations, tables, figures or lengthy quotations previously published elsewhere. For further information including guidance on fair dealing for criticism and review, please see the Copyright and Permissions page on the SAGE Author Gateway.

    6. On acceptance and publication           

    6.1 SAGE Production

    Your SAGE Production Editor will keep you informed as to your article’s progress throughout the production process. Proofs will be sent by PDF to the corresponding author and should be returned promptly.  Authors are reminded to check their proofs carefully to confirm that all author information, including names, affiliations, sequence and contact details are correct, and that Funding and Conflict of Interest statements, if any, are accurate. Please note that if there are any changes to the author list at this stage all authors will be required to complete and sign a form authorising the change.

    6.2 Online First publication

    Online First allows final articles (completed and approved articles awaiting assignment to a future issue) to be published online prior to their inclusion in a journal issue, which significantly reduces the lead time between submission and publication. Visit the SAGE Journals help page for more details, including how to cite Online First articles.

    6.3 Access to your published article

    SAGE provides authors with online access to their final article.

    6.4 Promoting your article

    Publication is not the end of the process! You can help disseminate your paper and ensure it is as widely read and cited as possible. The SAGE Author Gateway has numerous resources to help you promote your work. Visit the Promote Your Article page on the Gateway for tips and advice. In addition, SAGE is partnered with Kudos, a free service that allows authors to explain, enrich, share, and measure the impact of their article. Find out how to maximise your article’s impact with Kudos 

    7. Further information

    Any correspondence, queries or additional requests for information on the manuscript submission process should be sent to the Journal of Marketing Education’s current Editor.  

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