Journal of Vacation Marketing
The Journal of Vacation Marketing (JVM) seeks to provide academics and practitioners with rigorous, empirical and applied research to further our understanding of the marketing of tourism and tourist behaviour.
The focus of JVM is on enhancing our understanding of tourist consumer behavior and the marketing of tourism destinations, attractions and related tourism services. JVM publishes state-of-the-art papers that offer a considerable contribution to knowledge with an applied marketing perspective. The Editorial Board not only welcomes quantitative, qualitative and mixed method papers but also those that use novel and new methodologies. JVM not only seeks to contribute to the development of knowledge and theory, but also their application to practice.
Founded in 1994, JVM has been recognised as a leading peer-reviewed international research journal. JVM is indexed in Clarivate Analytics Social Sciences Citation Index and Scopus. It is recognised as an A journal (Top 20%) by the Australian Business Deans Council and a Q1 Journal (Top 25%) according to the Shimago Journal and Country Rank.
The Journal of Vacation Marketing (JVM) is a double-blind, peer-reviewed international journal that publishes original research papers on topics relating to the marketing of destinations and businesses/organisations involved in the broader tourism industry.
The aim of JVM is to provide a forum for the publication of academic papers that make a solid contribution to knowledge and practice to extend our understanding of how to optimise the marketing and promotion of tourism related industries. JVM also prioritises quality research submissions comprising knowledge and/or theoretical developments that deepen our understanding of tourist behaviour within a tourism marketing context.
JVM’s target audiences include tourism academics and tourism marketing practitioners from around the globe. It is therefore essential that the research we publish provides valuable and relevant implications for both knowledge and practice. JVM strives to maintain its unique position as a journal that publishes impactful research that is perceived by tourism practitioners from industry and government sectors as informative and useful.
JVM is open to manuscript submissions that explore tourist behaviour and tourism marketing related research across a range of study areas including but not limited to:
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Tourist choice behaviour and decision making
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Digital marketing strategies – including the use of Virtual and Augmented Reality
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Tourist use and engagement with emerging digital technologies
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The role and influence of social media
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Artificial Intelligence and its implications for tourism marketing and tourist behaviour
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Behaviour of current and future tourist generations and those from under researched regions and markets
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Destination image management and branding related studies from both an external and internal marketing perspective
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Marketing and pro-environmental tourist behaviour
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Tourist behaviour in response to uncontrollable externalities (crises, disasters, travel disruptions, war and political unrest, etc)
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Innovative research methods that enhance our understanding of tourist behaviour and effective marketing practices (e.g. research using big data, biosensor technology, eye tracking, AR/VR/MR/XR simulations)
JVM welcomes the application of theories, models and concepts from within and outside of the tourism literature to broaden our knowledge of tourist behaviour and effective tourism marketing practices. Authors should also note that novel and unique knowledge contributions may surpass the necessity and importance of theoretical implications.
Case Study Research
JVM will consider Case Study research that provides insight into the cultural and destination specific nuances that extend our understanding of the theoretical concepts and frameworks relevant to tourism marketing. It is important however that authors understand that such distinguishing traits cannot be identified via a single data source. It is an expectation of JVM that Case Study submissions report multiple perspectives using a variety of information sources. Sources might include data collected from both interviews and surveys, secondary documentation, observation and field work. Data from one source (i.e. questionnaires) evaluated via one method of analysis (i.e. SEM), regardless of the uniqueness of the context under study, will not meet the standards we require of a case study approach.
| Gabby Walters | University of Queensland, Australia |
| Ying Wang | Hong Kong Polytechnic University, Hong Kong |
| Truc Le | Griffith University, Australia |
| J S Perry Hobson | Breda University of Applied Sciences, Netherlands |
| Dung Le (Jenny) | Vin University, Vietnam |
| Albert G Assaf | University of Massachusetts Amherst, USA |
| Eli Avraham | University of Haifa, Israel |
| Robin M. Back | University of Central Florida, USA |
| David Beirman | University of Technology Sydney, Australia |
| Pierre Benckendorff | University of Queensland, Australia |
| Kenneth Butcher | Mae Fah Luang University, Thailand |
| Mingming Chen | Curtin University, Australia |
| Monica Chien | The University of Queensland, Australia |
| Rosa Codina-Sotomayor | Oxford Brookes University, UK |
| Carmen Cox | Bond University, Australia |
| James Crick | Leicester University, UK |
| Daphne Dekker | Hotelschool The Hague, Netherlands |
| Frederic Dimanche | Toronto Metropolitan University, Canada |
| María Del Carmen Domínguez Falcón | Universidad de Las palmas de Gran Canaria, Spain |
| Johan Edelheim | University of Hokkaido, Japan |
| Sebastian Filep | Hong Kong Polytechnic University, SAR-China |
| Lawrence Fong | University of Macau, SAR-China |
| Isabelle V Frochot | Universite de Savoie, France |
| Carlos GarcÃa-Rosell | University of Lapland, Lapland |
| Desiderio Juan Garcia Almeida | Universidad de Las palmas de Gran Canaria, Spain |
| Jose-Carlos Garcia-Rosell | University of Oulu, Finland |
| Sarah Gardiner | Griffith University, Australia |
| Edmund Goh | Edith Cowan University, Australia |
| Mireia Guix | University of Queensland, Australia |
| Rob Hallak | University of South Australia, Australia |
| Anne-Marie Hede | Victoria University, Australia |
| FuChieh Hsu | National United University, Taiwan |
| Rong Huang | University of Plymouth |
| Philippa Hunter-Jones | University of Liverpool, UK |
| Johye Hwang | Kyung Hee University, Korea |
| Xin Jin | Griffith University, Australia |
| Marion Joppe | University of Guelph, Canada |
| Grzegorz Kapuscinski | Oxford Brookes University, UK |
| Hyun Jeong (Jenny) Kim | Washington State University, USA |
| Jungkeun Kim | Auckland University of Technology, New Zealand |
| Brian King | Texas A&M University, USA |
| Felix Kolbeck | Hochschule Munchen, Germany |
| Raija Komppula | University of Eastern Finland, Finland |
| Anna Kralj | Griffith University, Australia |
| Rob Law | University of Macau, SAR-China |
| Andy Lee | University of Queensland , Australia |
| Cindy Lee | Torrens University, Australia |
| Young-Sook Lee | UiT The Artic Univeristy of Norwary, Norway |
| Soey Sut Ieng Lei | University of Macau, China |
| Michael Lever | Fairleigh Dickinson University, Canada |
| Clifford Lewis | Charles Sturt University, Australia |
| Shanshi Li | Xiamen University, SAR-China |
| Stephen W. Litvin | College of Charleston, USA |
| Patrick Logeherel | University of Angers, France |
| Beatrice P.T. Loo | Xiamen University Malaysia |
| Peter Lugosi | Oxford Brookes University, UK |
| Vincent P. Magnini | Longwood University, USA |
| Thomas Magor | University of Queensland , Australia |
| Glenn McCartney | University of Macau, SAR-China |
| Fang Meng | University of South Carolina, USA |
| Ji Mingie | Oxford Brookes University, UK |
| Alastair Morrison | University of Greenwich, UK |
| Paolo Mura | Zayed University, UAE |
| Birgit Muskat | Australian National University, Australia |
| Matthias Muskat | University of Canberra, Australia |
| Rawan Nimri | Griffith University, Australia |
| Margarida Abreu Novais | Griffith University, Australia |
| Hossein Olya | Sheffield University Management School, UK |
| Linda Osti | Free University of Boltzano, Italy |
| Anja Pabel | James Cook University, Australia |
| Ioannis S. Pantelidis | Ulster University |
| Sun-Young Park | University of San Francisco, USA |
| Helen Perkins | Griffith University, Australia |
| Josephine Previte | University of Queensland, Australia |
| Bruce Prideaux | Central Queensland University, Australia |
| S. Mostafa Rasoolimanesh | Taylor’s University, Malaysia |
| Tareq Rasul | Department of Marketing, Australian Institute of Business (AIB), Australia |
| Yvette Reisinger | Gulf University for Science and Technology, Kuwait |
| Scott Richardson | Higher Education Leadership Institute, Australia |
| Maria Ryan | Edith Cowan University, Australia |
| Noel Scott | Griffith University, Australia |
| Richard Shipway | Bournemouth University, UK |
| Marianna Sigala | University of New Castle, Australia |
| Karen A. Smith | Victoria University of Wellington, New Zealand |
| Amy So | University of Macau, SAR-China |
| Kevin So | Oklahoma State University, USA |
| Hanqun Song | University of Essex, United Kingdom |
| Huimin Song(Jenny) | Huqqiao University, China |
| Effie Steriopoulos | William Angliss Institute, Australia |
| Erose Sthapit | Manchester Metropolitan University, UK |
| Ya-Yen Sun | University of Queensland, Australia |
| Mark Teoh | University of Canberra, Australia |
| Aaron Tham | University of the Sunshine Coast, Australia |
| Aaron Tkaczynski | University of Queensland, Australia |
| Tony Tse | Hong Kong Polytechnic University, SAR-China |
| Randall Upchurch | Rosen School of Hospitality Management, Orlando, USA |
| Robert Van der veen | Oxford Brookes University, UK |
| Oscar Vorobjovas-Pinta | University of Tasmania, Australia |
| Andrew Walls | San Francisco State University, USA |
| Liang Wang | Zhejiang University, SAR-China |
| Suosheng Wang | Indiana University-Purdue University Indianapolis, USA |
| Erica Wilson | Southern Cross University, Australia |
| IpKin Anthony Wong | Macao Institute for Tourism Studies, SAR-China |
| Jose (WengChou) Wong | Macau University of Science and Technology SAR-China |
| Isabella Ye | University of Greenwich, UK |
| Liang Larry Yu | George Washington University, USA |
| Zara Zarezadeh | University of Queensland, Australia |
| Anita Zehrer | MCI Management Center, Austria |
| Elisa Zentfeld | Federation University, Australia |
| Hanqin Qiu Zhang | Nankai University, China |
Manuscript submission guidelines can be accessed on Sage Journals.