You are here

Media Literacy
Share

Media Literacy

Tenth Edition


February 2021 | 528 pages | SAGE Publications, Inc

In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so that we can avoid the risks and maximize its potential to help us. Media Literacy shows you how. Drawing from thousands of media research studies, author W. James Potter explores the key components to understanding the fascinating world of mass media. In this thoroughly updated and revised Tenth Edition, Potter presents more discussions of digital media and numerous examples and facts to help you understand how the media operate, how they attract your attention, and how they influence you. Each chapter concludes with a set of exercises to help you apply the chapter material to everyday life and engage in a step-by-step process to increase your own media literacy.


 
Preface
 
Acknowledgments
 
About the Author
 
Chapter 1: Why Increase Media Literacy?
 
Chapter 2: Media Literacy Approach
 
Chapter 3: Broadening Our Perspective on Media Effects
 
Chapter 4: How Does the Media Effects Process Work?
 
Chapter 5: Development of the Mass Media Industries
 
Chapter 6: Economic Perspective
 
Chapter 7: Audience: Industry Perspective
 
Chapter 8: Audience: Individual Perspective
 
Chapter 9: Entertainment
 
Chapter 10: Advertising
 
Chapter 11: News
 
Chapter 12: Competitive Experiences
 
Chapter 13: Social Networking Experiences
 
Chapter 14: Acquisition Experiences
 
Chapter 15: Helping Yourself and Others to Increase Media Literacy
 
Issue 1: Ownership of Media
 
Issue 2: Sports
 
Issue 3: Media Violence
 
Issue 4: Privacy
 
Glossary
 
References
 
Index
Key features

NEW TO THIS EDITION:

?
KEY FEATURES:   

Preview this book

For instructors

Select a Purchasing Option


Paperback
ISBN: 9781071814451
$85.00