Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life.
New to the Seventh Edition:
- New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective.
- The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
- New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
- Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
- Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding.
- New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.
|Jowett and O'Donnell's Definition of Propaganda|
|Forms of Propaganda|
|A Model of Propaganda|
|Propaganda and Persuasion|
|Rhetorical Background and the Ethics of Persuasion|
|Propaganda as a Form of Communication|
|Overview of the Book|
|Ancient Greece and Alexander the Great|
|Propaganda and Religion|
|The Rise of Christianity|
|The Reformation and Counter-Reformation|
|The Emergence of Propaganda|
|The American Revolution|
|The French Revolution and Napoleon|
|Propaganda in the 19th Century: The American Civil War|
|The New Audience|
|The Emergence of Mass Society|
|The Emergence of the Propaganda Critique|
|The New Media|
|Advertising: The Ubiquitous Propaganda|
|Propaganda and the Internet: The Power of Rumor|
|The Modern Study of Propaganda and Persuasion|
|Research in Propaganda and Persuasion|
|The Influence of the Media|
|Collective Memory Studies|
|World War I and the Feat of Propaganda|
|The Interwar Years, 1920 to 1939|
|World War II|
|Post-World War II Conflicts|
|The Vietnam War|
|The 1991 Gulf War: Mobilization of World Public Opinion|
|A New World of Propaganda, 1960 to 2017|
|The Ideology and Purpose of the Propaganda Campaign|
|The Context in Which the Propaganda Occurs|
|Identification of the Propagandist|
|The Structure of the Propaganda Organization|
|The Target Audience|
|Media Utilization Techniques|
|Special Techniques to Maximize Effect|
|Audience Reaction to Various Techniques|
|Effects and Evaluation|
|Case Study 1: Women and War: Work, Housing, and Child Care|
|Case Study 2:|
|Case Study 3: Big Pharma: Marketing Disease and Drugs|
|The Opioid Crisis|
|A Model of the Process of Propaganda|
|The Process of Propaganda|