Qualitative Methods in Management Research
Share

Qualitative Methods in Management Research

Second Edition

© 1999 | 264 pages | SAGE Publications, Inc
"Evert Gummesson's piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." —Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of science and methodology.. . . .It is to the author's credit that the material is presented in an interesting and easily accessible way . . . .The use of examples from the author's own experiences are particularly helpful." —Richard Teare in Service Industries Journal "Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds of references from many expertise areas, deserve attention and debate." —Edward Toomer and Ken Bowen in Journal of Operational Research Is research in management disciplines—leadership, corporate strategy, marketing, organization theory, quality management, and others—taking advantage of the best scientific methods available? In this revised edition, Evert Gummeson answers no! Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science—where the researcher is both actor and student—as the most advanced and rewarding approach to research. This book is written in a personal style and is rich in examples from academic research, real-world practice and management consultancy.
 
Qualitative Research in Management
 
Achieving Access to Management Reality
 
Taking Off and Landing
The Route from Preunderstanding to Understanding  
 
Case Study Research
 
Quality of Academic Research and Management Consultancy
 
A Management Action Science Paradigm

"Evert Gummesson’s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." 

Barney G. Glaser
co-author of The Discovery of Grounded Theory

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful." 

Richard Teare
Service Industries Journal

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." 

Edward Toomer and Ken Bowen
Journal of Operational Research

One of very few books on qualitative methods in MANAGEMENT research! I like it!

Mr Andreas Schmid
Economics , University of Bayreuth
August 29, 2012

For instructors

Please select a format:

Purchasing options

Please select a format:

ISBN: 9780761920144
ISBN: 9780761920137