You are here

The IDEATE Method

The IDEATE Method
Identifying High-Potential Entrepreneurial Ideas

First Edition

January 2020 | 104 pages | SAGE Publications, Inc

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea.  Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.


About the Authors
Chapter 1: Introduction
Chapter 2: Identify
Chapter 3: Discover
Chapter 4: Enhance
Chapter 5: Anticipate
Chapter 6: Target
Chapter 7: Evaluate
Chapter 8: IDEATE 50 More
Chapter 9: Choose One Big, Valuable, Impactful, Feasible, and Profitable Idea

We are currently using it as a project aid and may change in Summer 2021.

Dr Vincent Mangum
Business Division, Atlanta Metropolitan College
February 2, 2021

Sample Materials & Chapters

Chapter 1. Introduction

Chapter 2. Identify

Sage College Publishing

You can purchase or sample this product on our Sage College Publishing site:

Go To College Site