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Introducing Media Practice

Introducing Media Practice
The Essential Guide

First Edition

March 2018 | 224 pages | SAGE Publications Ltd

Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book:  

  • Covers the full range of media practice skills, from building production teams and writing briefs, through audience research and scripting, to production, distribution and evaluation.
  • Offers a range of exercises for both the classroom and independent learning, helping students put their learning into practice, build their confidence and establish a portfolio.
  • Includes a glossary of key terms, helping students to get to grips with the concepts they need to know to succeed.

By bridging the gap between theory and practice, this book provides students with a richer understanding of both. It is the ideal guide to succeeding in a media degree, enhancing their employability, and preparing for a career in the creative and media industries.


Introduction: Media Practice, Media Theory and Employability - The Relevance of Media Theory to Practical Projects and the Workplace
Chapter 1: Media Practice and Employability - From Project Skills to Real World Skills
Chapter 2: Media Production Teams - Team Skills and Life Skills
Chapter 3: Media Project Briefs - From Media Student to Media Professional
Chapter 4: Reaching Your Audience - Media Practice, Production and Consumption
Chapter 5: Scripting Your Projects - Ideas, Forms and Genres
Chapter 6: Designing Your Projects - Media Practice and Mise-en-scene
Chapter 7: Constructing Your Projects - The Technical Elements of Media Practice
Chapter 8: Organising Media Production - Production Roles and Administration
Chapter 9: Editing Your Projects - Post-production, Sound Design and Typography
Chapter 10: Exhibition and Distribution - Online Platforms, Festivals and Screenings
Chapter 11: Evaluating Your Media Projects - Critical Analysis and Reflection on Media Project Work
Chapter 12: Employability and Media Practice - Becoming Career Ready!
Glossary of Terms

A much needed and valuable book, full of excellent advice and guidance. It will become an essential text for both students and instructors in media studies.

James Newton
Canterbury Christ Church University

An indispensable resource for students and lecturers alike. This book helps readers link their media practice degrees to careers in the industry while also underlining the importance of critical thinking and theoretical foundations.

Michael Wayne
Brunel University London

It's a well-written, logically thought out and easy to navigate textbook that provides students with useful advice and tools to improve their media production work. Chapter 11 on critically evaluating practical work is the most helpful guide to this facet of the process that I've ever seen.

Ian Bucknell
Institute of Communications Studies, Leeds University
July 16, 2019

Sample Materials & Chapters

Chapter 3: Media Project Briefs

Sage College Publishing

You can purchase this book and request an instructor sample on our US College site:

Go To College Site

This title is also available on SAGE Knowledge, the ultimate social sciences online library. If your library doesn’t have access, ask your librarian to start a trial.