Managing Innovation and Change
People, Technology and Strategy
January 1996 | 288 pages | SAGE Publications Ltd
Managing Innovation and Change is the fascinating study of a cutting-edge automation project undertaken at Pirelli General. Written specifically for teaching/learning purposes, this engaging and illuminating book offers an ideal introduction to the processes and issues of managing organizational innovation and change. The story covers 10 years of highs and lows in a major initiative by Pirelli General--the creation and operation of an automated "factory of the future," using the most advanced computer-integrated manufacturing (CIM) systems possible, coupled with innovative human resource management of a "multiskilled" workforce. Carrying implications for the company's international competitive sector strategy, the development holds a worldwide strategic significance for Pirelli. Each chapter explores and illustrates a particular theme, introduced by concise overviews of the main theories, concepts, and debates in the relevant literature, and concludes with questions for discussion. Managing Innovation and Change provides superb material for undergraduate and MBA students of human resources management, organizational behavior, industrial relations, technology management and strategic management and those requiring an initial introduction to management studies.
Initiating Strategic Innovation
Justifying Strategic Innovation
Siting an Experimental Plant
Choosing the New Technology
The Retreat from Full Automation
Designing a New Human Resource Strategy
The Retreat from Full Flexibility
Designing and Operating a Single-Union Agreement
Managing Quality and Continuous Improvement
Leadership in Context
A Happy Ending?
Part of several chapters are related to some of the key topics in the BSc course.
Norwich Business School, University of East Anglia
September 4, 2012