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McQuail's Reader in Mass Communication Theory
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McQuail's Reader in Mass Communication Theory

First Edition
Edited by:

April 2002 | 428 pages | SAGE Publications Ltd

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text.

provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.

 

 
PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDY
 
General Introduction
Denis McQuail
PART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH
 
Editor's Introduction
Todd Gitlin
Media Sociology
The Dominant Paradigm  
James W Carey
A Cultural Approach to Communication
Liesbet van Zoonen
A `New' Paradigm?
Edward S Herman
The Propaganda Model
A Retrospective  
 
PART THREE: MASS MEDIA AND SOCIETY
 
Editor's Introduction
C Wright Mills
The Mass Society
Alvin W Gouldner
The Communications Revolution
News, Public, and Ideology  
Daniel Dayan and Elihu Katz
Defining Media Events
Joshua Meyrowiz
Media and Behavior - a missing link
 
PART FOUR: FROM OLD TO NEW MEDIA
 
Editor's Introduction
Jan L Bordewijk and Ben van Kaam
Towards a New Classification of Tele-Information Services
Ronald E Rice
Artifacts and Paradoxes in New Media
Merrill Morris and Christine Ogan
The Internet as Mass Medium
James Slevin
The Internet and Forms of Human Association
 
PART FIVE: NORMATIVE THEORY
 
Editor's Introduction
Everette E Dennis
The Press and the Public Interest
A Definitional Dilemma  
Judith Lichtenberg
Foundations and Limits of Freedom of the Press
John C Nerone
On Social Responsibility Theory
Peter Dalhgren
The Public Sphere as Historical Narrative
Jay G Blumler and Wolfgang Hoffmann-Reim
New Roles for Public Service Television
 
PART SIX: GLOBAL MASS COMMUNICATION
 
Editor's Introduction
Oliver Boyd-Barrett and Terhi Rantanen
Theorizing the News Agencies
John Tomlinson
The Discourse of Cultural Imperialism
Karl Erik Rosengren
International Communication at the Mass Media Level
Marjorie Ferguson
The Mythology about Globalization
 
PART SEVEN: MEDIA ORGANIZATION AND PRODUCTION
 
Editor's Introduction
Pamela J Shoemaker
A New Gatekeeping Model
Gaye Tuchman
Making News
Time and Typifications  
John H McManus
Does Serving the Market Conflict with Serving the Public?
Muriel G Cantor
The Hollywood TV Producer
 
PART EIGHT: MEDIA CONTENT
 
Editor's Introduction
Roland Barthes
Rhetoric of the Image
Judith Williamson
Meaning and Ideology
Stuart Hall
The Television Discourse; Encoding and Decoding
Janice Radway
The Ideal Romance
 
PART NINE: THE MEDIA AUDIENCE
 
Editor's Introduction
Pertti Alasuutari
Three Phases of Reception Studies
Ien Ang
Streamlining `Television Audiences'
Joli Jenson
Fandom as Pathology
The Consequences of Characterization  
Celia von Feilitzen
Needs as an Explanatory Factor of Television Viewing
W Russell Neuman
The Future of the Mass Audience
 
PART TEN: MASS MEDIA EFFECTS
 
Editor's Introduction
Elihu Katz
Publicity and Pluralistic Ignorance
Notes on the `Spiral of Silence'  
Robert M Entman
Framing
Towards Clarification of a Fractured Paradigm  
Ellen Wartella, Adriana Olivarez and Nancy Jennings
Children and Television Violence in the United States
Dolf Zillmann and Jennings Bryant
Entertainment as Media Effect

Outstanding; prescribed for three years

Professor Beschara Karam
Department of Communicatin Science, University of South Africa
November 21, 2013

Excellent reader with essential texts, documenting the development of mass communication research.

Mr Andreas Jungherr
Political Science, University of Bamberg
October 21, 2013

This is an excellent text and will be highly recommended to students.

Dr Susan Pell
Department of Humanities, Social Sciences and Communications, Richmond, The American Int'l University in London
July 22, 2013

This is a very good book. Unfortunately the chapters are not in the centre of the course, i.e. do not focus as much as expected on psychological aspects of the processing of mass communication

Mr Jürgen Maier
Social Science , University of Koblenz-Landau
September 21, 2011

It's very useful for my students becuase it takes them in a very comprhensive way through all the main ideas that have formed the communication in a specific field of study

Professor Fernando Camara
Communications , Universidad Anahuac del Sur
November 5, 2009

This is an excellent collection of research and theory. The emphasis obviously is on mass communication. My course Introduction to Human Communication has a wider scope including for example interpersonal comm, non-verbal comm and communication in a range of fields (organizational; political; international). Therefore, this collection is less suited for my course.

Professor Jeroen Jansz
Media and Communication, Erasmus University of Rotterdam
October 8, 2009

Sample Materials & Chapters

PDF file of the Introduction


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